Could they just not decide on a name, you might think. Then you step inside Untitled and realise that every inch of this concept has been considered with the utmost care and creativity. It’s the work of cocktail maestro Tony Conigliaro – the man behind award-winning bars including 69 Colebrooke Row, Zetter Townhouse and Bar Termini Soho – along with the team at his mixology lab, the Drink Factory.
Inspired by Andy Warhol’s iconic Silver Factory studio in 1960s New York, the look is stark, deconstructed and industrial, while also channelling Japanese minimalism. The pared-back theme continues on the drinks list, a brief rundown of one-word names like Monochrome, Concrete, Waif and Gypsy.
But there’s more to each drink than meets the eye, with an intriguing stockpile of ingredients including beeswax, white clay and soft chalk among the more familiar fruit, herbs and spices. The aim is to make drinks taste like they sound: Gold is a warmly exotic blend of light rum, vanilla, ylang ylang and saffron, while Snow is a pure and mineral take on a Martini, made with Enoki Vodka. Batched cocktails are delivered daily from the Drink Factory and prepped at workstations around the communal concrete table.
The idea is to pair them with small Japanese dishes such as smoked eek yakitori or sea bass sashimi with pomelo, ginger and yuzu – all devised by el Bulli veteran Rob Roy Cameron, who also collaborated with Tony C on Gazelle in Mayfair. As a concept bar, Untitled runs the risk of being called pretentious. Call it what you like – we think it’s brilliant.