This October, Somerset House is set to launch a new exhibition which will explore our inability to switch off from 24/7 culture.
The 24/7 Exhibition will begin on 31 October and sets out to explore how we can reset the natural rhythms of life – work, leisure, rest and sleep. The exhibition has also opened itsefl up to the meetings and events market, providing an ideal opportunity for event planners that are looking for a creative and thought-provoking backdrop to their events.
Combining the corporate with the artistic for a limited time only, you can explore the work of international artists, scientists and designers and how they represent the 24/7 culture we live in. Somerset House is equipped with various event spaces and is able to accomodate meetings, conferences and product launches; while the exhibition is running, delegates will be able to experience 24/7 as part of their event. In addition to private tours and viewings, this can include the development of event content that crosses boundaries between the exhibition and event as well as engagement with resident artists.
One of the thought-provoking artworks that will be on display at 24/7
Head of corporate events at Somerset House, Jenny Freestone says: “24/7 is the perfect opportunity for organisers to align their meeting or event with Somerset House’s artistic offering. In particular, it will appeal to corporates who are encouraging and developing the best working practices and policies for their staff. Our creative arts programme rarely delivers an exhibition that has so many parallels and relevant themes to the modern working world.”
With over 50 different pieces of work being brought together, the exhibition takes visitors on a 24 hour cycle from day to night through the use of interactive installations. Attractions which nod to 24/7 culture include the original Diary Room chair from the television show Big Brother, a meditative isolation chamber and an installation called '6 months without' – a look into how one person lived for six months without internet access.
The 24/7 Exhibition is open to the meetings and event market from 31 October 2019 to 23 February 2020.
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