Design lovers and fashionistas know that the capital comes alive with creativity every September, as London Fashion Week and the London Design Festival mark two of the biggest cultural weeks in the city’s calendar. This year, Perrier-Jouët, the effortlessly chic Belle Epoque Champagne, celebrated London’s unique sense of style with a series of exclusive events.
The highlight was L’Eden by Perrier-Jouët, a pop-up space in Soho that created a totally new vision of nature in the urban heart of the city – inspired by the original paradise: the Garden of Eden. It played host to a series of special events and parties during London Fashion Week and the London Design Festival. At its star-studded launch party models Arizona Muse, Olivia Inge and Erin O’Connor joined actor Luke Evans and stylist Roxie Nafousi for a Champagne-fuelled evening of celebration with a DJ set by none other than Naomi Campbell.
Into the garden...
To create this modern-day Eden, Perrier-Jouët drew inspiration from its beautiful Belle Epoque bottle, designed by Émile Gallé in 1902 and decorated with Japanese anemones in Art Nouveau style. On the ground floor of L’Eden by Perrier-Jouët, Parisian designer Noé Duchaufour-Lawrance reinterpreted these natural motifs of Art Nouveau to create a Light Garden installation.
Guests were invited to pluck a Champagne flute suspended from the colourful installation, then move downstairs to explore the world’s first bio-responsive garden created by Bompas & Parr. Here, the plants followed visitors’ movements around the room, responding as people reached out to touch them and copying their motions to ‘dance’ with guests. The bio-electrical output of the plants also created a unique evolving soundscape for each guest.
A taste of Perrier-Jouët
Eden is also the name of Maison Perrier-Jouët’s cellar in Epernay, where the house’s most precious Champagnes are kept, and some guests were also invited into the L’Eden Cellar hidden away behind a velvet curtain, for a tutored tasting of six stunning Champagne cuvées, including Perrier-Jouët’s Grand Brut NV and the new vintage rosé Belle Epoque Edition Automne 2005.
Created by Perrier-Jouët’s cellar master Hervé Deschamps, Grand Brut NV is the house’s signature Champagne. With flavours of apricot, white cherry and ginger, plus delicate bubbles and a fresh, lightly spiced finish, it’s a perfect aperitif.
Belle Epoque Edition Automne 2005 is Perrier-Jouët’s latest prestige cuvée. Its vibrant palate has enough acidity to pair with savoury dishes such as sushi, caviar and Wagyu beef, as well as chocolate or red fruit desserts.
You can taste the full range of Perrier-Jouët Champagnes in top bars and restaurants across the capital…
Where to enjoy Perrier-Jouët Champagne
B&H Buildings (above)
The new Belle Epoque Room is a perfect choice for private parties – with Belle Epoque 2007 and Belle Epoque Rosé 2006 available by the glass or bottle.
42 Northampton Road, EC1R 0HU
020 3174 1156
Try Perrier-Jouët Grand Brut NV and Blason Rosé NV by the glass or upgrade to the Belle Epoque vintage range.
61-63 Petersham Road, Richmond, TW10 6UT
020 8940 0902
Sample an exotic Fairchild’s Mule – a botanical blend of Perrier-Jouët Grand Brut NV, gin, lime, pink clove, green cardamom and ginger.
Mondrian Hotel, 20 Upper Ground, SE1 9PD
020 3747 1063
Try cod burger matched with Perrier-Jouët Grand Brut NV or John Dory with clams, peas and black bisque paired with Belle Époque 2007, or enjoy some peace and quiet in the Perrier-Jouët garden pavilion.
577 King’s Road, SW6 2EH
020 7736 6081
Look out for special offers on bottles of Perrier-Jouët Champagnes at various Large Bars gastropubs across the capital, including The Angelic in Islington.
Le Gavroche (above)
There’s a delicious sense of anticipation when the Champagne trolley arrives – especially when it’s offering Perrier-Jouët Belle Epoque Rosé 2006 by the glass.
43 Upper Brook Street, W1K 7QR
020 7408 0881
Le Petit Sud
Pair a glass of Perrier-Jouët Belle Epoque 2007 with specially selected antipasti and sharing platters at this popular French restaurant.
1 Palace Gate, W8 5LS
020 7589 0030
Order The Magnificent PJ cocktail – a mouthwatering mix of Plymouth Gin, peach bitters, peach purée and creme de violette, topped with Grand Brut NV.
55-61 Tabernacle Street, EC2A 4AA
020 7036 9229
Home to talented chef Andreas Engberg, Olympic Studios in Barnes is offering diners Perrier-Jouët by the glass as well as in a selection of creative cocktails.
117-123 Church Road, SW13 9HL
020 8912 5161
The Ritz Hotel (above)
Perrier-Jouët Belle Epoque Edition Automne 2005 takes pride of place on The Ritz Hotel’s decadent Champagne trolley this season.
150 Piccadilly, W1J 9BR
020 7493 8181
The Sanderson Hotel
Visit the Perrier-Jouët Enchanted Garden and create your own bespoke serve of Grand Brut NV with a selection of homemade liqueurs.
50 Berners Street, W1T 3NG
020 7300 5588
Discover the Champagne Papi Cocktail made with Perrier-Jouët Grand Brut NV, available at Sosharu’s cool basement bar, 7 Tales.
64 Turnmill Street, EC1M 5RR
020 3805 2304
Treat yourself to the Perrier-Jouët Grand Brut NV afternoon tea or sip the refreshing Beverley Hills Champagne cocktail.
10 Wardour Street, W1D 6QF
020 7758 1000
A hidden gem located in the bustling city of Chester, Perrier-Jouët have teamed up with Oddfellows Hotels team to create an unobtrusive Secret Garden space which hotel guests and visitors alike can enjoy. Whether it's the Perrier-Jouët Mad Hatter-style afternoon tea, one of the three bespoke Champagne cocktails or a glass of Perrier-Jouët Grand Brut or a bottle from the Perrier-Jouët range, there is something for everyone in the relaxing Secret Garden.
Perrier-Jouët have teamed up with Sub13 in Bath, to create a spectacular secret garden terrace hidden away from the bustling streets. Located in the stunning Edgar Buildings, it is the go-to place for alfresco tipples in the Cotswolds. This really is a magical Champagne heaven, and whether you choose to drink a glass of Perrier-Jouët Grand Brut, enjoy the selection of 5 Champagne cocktails, or simply order a bottle from the Perrier-Jouët range among friends, the outdoor heaters and large umbrellas ensure that you can enjoy this space all year round. For more information on Perrier-Jouët Champagne, visit perrier-jouet.com and stay up to date with the latest news on Twitter by following @Perrierjouet
This article was published 28 October 2016