Silver Award

SquareMeal Review of Noize

Silver Award

It is a brave restaurateur who would take over a site as garlanded as what used to be chef Ollie Dabbous’ eponymous restaurant, but having been co-owner, manager and sommelier of Pied à Terre, Mathieu Germond has built up a loyal following in Fitzrovia and beyond.

The place is unrecognisable from its former life, not only in looks – the raw industrialism of Dabbous has been smoothed over with a lick of turquoise paint and an upholstering of red and grey velvet – but on the menu, with former Pied à Terre chef Ed Dutton cooking classic French bistro food, but executed with a finesse several notches of sophistication higher.

Warm cheese gougères are thickly stuffed with strong Cheddar, glazed sweetbreads come with a liberal scattering of bosky morels, beautifully cooked scallops sit under thinly sliced cauliflower and, best of all, there is a superb plateful of meltingly soft suckling pig belly with crisp crackling and silky, tarragon-infused pomme purée. Steep prices are generally worth it, although a terrine of foie gras, leek and pork simply advertised as ‘foie gras’ on the menu seemed a little disingenuous to us.

Otherwise, this place is a charmer – Germond even nipped round to Pied à Terre to fetch some crackers for our plate of well-chosen cheese. This is also a place for wine aficionados too, with the optional wine pairing being hailed by readers as “excellent and reasonably priced”. There is even the option to bring in your own bottles, which will be tended to and prepared by the team for a small corkage fee. Noizé, incidentally, is the name of a village in the Loire where Germond’s grandparents owned a farm, and the sparkling Vouvray is just one of the excellent Loire Valley wines on a list that can be sampled in the basement bar.

Good to know

Average Price
££££ - £30 - £49
Food Occasions
Dinner, Lunch
Perfect for
Food Hygiene Rating


39 Whitfield Street, Fitzrovia, London, W1T 2SF

020 7323 1310 020 7323 1310


Opening Times

Mon Closed
Tue 12:00-15:30
Wed 12:00-15:30
Thu 12:00-15:30
Fri 12:00-15:30
Sat Closed
Sun Closed
Mon Closed
Tue 18:00-22:30
Wed 18:00-22:30
Thu 18:00-22:30
Fri 18:00-22:30
Sat 18:00-22:30
Sun Closed


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16 Reviews 

Thomas D

26 October 2023   - Verified Diner
Food & Drink 5
Service 5
Atmosphere 5
Value 5

Ruth B

24 September 2023   - Verified Diner
Food & Drink 5
Service 5
Atmosphere 5
Value 5

Sean H

05 November 2022   - Verified Diner
Food & Drink 4.5
Service 5
Atmosphere 4.5
Value 3.5
Great night at Noize

On our recent visit the food was excellent, as was the whole dining experience. The pre starter 'snacks' are all brilliant! The wine was good too, particularly the Yecla Monastrell, which is great value being one of the cheapest wines on the list. The service is just so lovely, with all of the staff making you feel very comfortable and adding to whole dining experience.  This is a smart restaurant but thankfully it settles on not being too formal. One tiny detail about the food was the possible overuse of nutmeg in some dishes.  It is not that nutmeg causes any allergy type issues for us, just that when you have some in a dish, it can give that feeling of being full and one ends up being less able to eat the next course.

Jeremy K

19 November 2021   - Verified Diner
Food & Drink 3
Service 3
Atmosphere 2
Value 3
Nice neighbourhood restaurant

Small but nice neighbourhood restaurant. Food was good, though not as good as I had been led to believe by other reviews. 

Jane R

20 August 2021   - Verified Diner
Food & Drink 5
Service 5
Atmosphere 5
Value 5
Superb restaurant

This is a great new restaurant. The ambiance is casual and comfortable, staff are highly experienced and competent as well as friendly, and the food is utterly delicious. We had gougeres, salmon gravlax, veal cheeks with saffron risotto and artichoke barigoules, suckling pork with pommes cocotte, and blueberry tart, and every dish was faultless. When you add in high quality and very well priced wine, this place is a real find.

Henrik O

02 July 2019  
The food is fabulous, the wine is exciting and fairly priced, and you always get very well taken care of by the owner and maitre'd Mathieu. I love that place.

mathieu G

05 April 2019  
Great food, wine list and service.

Kate S

05 April 2019  
Fantastic food, service, ambience, and a fun bar downstairs.

mathieu G

31 July 2018  
Best opening in London.

Stephanie S

25 July 2018  
Great restaurant with Pied à Terre and l'autre pied, feel at home. Good from Pied Nus chef.
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