Popular Irish fast food chain Supermac’s has confirmed it will open its debut London location.
Supermac’s already operates more than 100 sites across Ireland, serving the usual fast-casual repertoire of burgers, chips and shakes. Now, it has revealed plans to bring the brand to England, with London being earmarked for the first location. The debut site in the capital should be open within the next year.
In a recent interview with the Irish Independent, the managing director of Supermac's Ireland Ltd Pat McDonagh outlined the company’s plans for international expansion: "We are targeting the UK first and especially London and the greater London area, as there is a huge Irish market over there.”
There are over 100 Supermac's sites across Ireland
Very few details have been revealed about the debut London location so far, but it’s likely that the menu will be similar, if not identical, to that of the existing Supermac’s sites. The announcement comes after Supermac’s celebrated a landmark EU victory over McDonald’s and the use of the ‘Mc’ trademark. A ruling by the European Union Intellectual Property Office (EUIPO) ruled that McDonald’s could only own the prefix ‘Mc’ on chicken nuggets and single sandwiches. It is the latest in a long-running legal feud between the two companies, with McDonagh previously referring to the fast food giant as ‘McBully’.
Supermac’s is best known for its Mighty Mac burger (which features two beef patties) and its variety of dressed fries, with indulgent toppings including the likes of garlic sauce and cheese, curry sauce and a mound of taco mince topped with grated cheddar cheese. The takeaway also offers filled ‘sub’ sandwiches, buckets of fried chicken and desserts such as cookies and ice cream sundaes.
Supermac's founder Pat McDonagh
Despite seeming like a mash up of pretty much every other fast food joint out there, Supermac’s is unique in that it serves fried breakfasts (as opposed to the takeaway-style breakfasts served at chains such as McDonald's). As well as serving filled breakfast baguettes, the chain also dishes out fry ups and slices of buttered toast.
Supermac's was founded by McDonagh, then a Galway businessman, in 1978 and is now the largest Irish-owned fast food restaurant firm in the Republic of Ireland.
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