Nusr-Et Steakhouse, owned by the internet sensation Salt Bae, is back in the headlines after reportedly taking steps to reduce its costs, despite record profits.
Nusr-Et is known for its over-priced steaks and has received bouts of criticism over the years since its opening in September 2021. Located at the Park Tower Hotel in Knightsbridge, the restaurant is best known for its gold-plated steak that cost a whopping £1,450. Whilst this option is no longer on the menu, you can still order several eye-wateringly expensive options such as the wagyu striploin, costing up to £680, and the giant tomahawk steak available for £630.
The Turkish chef rose to fame following a viral video showing off his flamboyant garnishing techniques and gaining the nickname 'Salt Bae'. The fame only continued to grow and he has now built his eccentricities into an empire with over 20 restaurants across seven countries, attracting fans from around the world.
According to The Guardian, the company reported a 44% rise in profits in 2022, totaling around £3.3m, with overall sales rising by 66% to reach around £13.6m. Despite increased profits, changes are being implemented to save a bit of cash as energy prices soar. It was reported that the company was set to improve its overall energy efficiency with plans to turn off its central heating during peak operational hours and implementing an air curtain to prevent draughts.
It was just last year that the restaurant drastically reduced its prices with the aim of drawing in new customers, and yet it seems that this was not enough to keep up with rising prices. Instead, Nusret UK is taking on a mission, saying that it is 'committed to operational efficiency' with renovations of the Knightsbridge location having already installed LED bulbs and 'energy saving insulation'.
Just when you thought Salt Bae's prices were crazy, these are the most expensive restaurants in London and the world.