Lore of the Land

British, Pubs·

Good to know

Average Price
££££ - £50 - £79
British, Pubs
Cosy, Dark and moody, Lively, Traditional
Food Occasions
Dinner, Lunch, Sunday roast
Special Features
Gluten-free options, Vegan options, Vegetarian options
Perfect for
Birthdays, Celeb spotting, Celebrations, Group dining [8+], Special occasions
Food Hygiene Rating


Slap bang in the middle of Fitzrovia, Lore of the Land combines the best of the old with the best of the new in this traditional pub setting. With three floors in the building, there’s plenty of space to enjoy everything from the convivial pub space, to dining areas where you can tuck into delicious food, and a more secluded floor with private dining for when you want to escape the crowds. The interior is a combination of wooden features and rich, dark colours bringing a warm and cosy atmosphere, which is only improved by the comforting food served here.

The food is freshly prepared each day using the best ingredients available, with much of the cooking being done over fire. This globe trotting menu combines a combination of classic dishes with flavours from further afield - think chicken liver parfait with brioche and sour pear, alongside things such as coal roasted cauliflower with tahini, green peppercorn and currant dressing, and mint. Desserts are an equally tempting selection of treats with the signature Lore doughnut with salted caramel, fresh cream and caramelised white chocolate taking centre stage. Food is available every evening and all day on Sunday, and if you’re looking to book the private dining area, then there is a separate group menu available with nibbles, 3 courses and sides.

Beyond the food you’ll find a carefully curated drinks list, including some beers showcased from Gritchie Brewing Company, a brewery located at Ashgrove Farm on the Wiltshire/Dorset border. Other than this there’s a number of boutique spirits and wines from across the globe to choose from.

Lore of the Land provides a space for a number of occasions, from a midweek catch up with friends to a family gathering over Sunday roast, and promises to create a memorable backdrop for them all.


Is there a dress code?

There is no specific dress code

Helpful? 0

Do they serve brunch?

No, food is served in the evenings or all day on Sunday

Helpful? 0

Does Lore of the Land offer gluten-free options?

Our Menu does have gluten free options and some dishes can be made gluten free on request. Please notify servers of any dietary requirements.

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Can you book at Lore of the Land?

Of course, if you'd like to book for dining for groups up to 8, please head to our website https://gritchiepubs.com/ . For larger group enquiries or drinks bookings please email us at loreoftheland@fatboypubs.co.uk or call us on 020 3927 4480.

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What is the dress code at Lore of the Land?

Smart casual

Helpful? 0

This venue also offers

Lore of the Land
Private Group Dining

Lore of the Land

Lore of the Land
Event Party Venue

Lore of the Land


4 Conway Street, Fitzrovia, London, W1T 6BB

020 3927 4480 020 3927 4480


Opening Times

Mon Closed
Tue 12:00-14:30
Wed 12:00-14:30
Thu 12:00-14:30
Fri 12:00-14:30
Sat 12:00-14:30
Sun 12:00-16:00
Mon Closed
Tue 17:30-21:30
Wed 17:30-21:30
Thu 17:30-21:30
Fri 17:30-21:30
Sat 17:30-21:30
Sun Closed
Mon 15:00-23:00
Tue 12:00-23:00
Wed 12:00-23:00
Thu 12:00-23:00
Fri 12:00-00:00
Sat 12:00-23:00
Sun 12:00-19:00


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