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Squaremeal Review of Novikov - Asian Restaurant ?

Unashamedly flash, Arkady Novikov’s double-handed celebrity magnet, touting both Asian or Italian dishes, comes with a broad remit for the big-money crowd. The headlining pan-Asian option might seem a tad heavy-handedly “exotic”, though the menu is ripe for cross-border plundering – from Padrón peppers to prawn tempura or sweet-and-sour chicken. Sashimi salads, spicy tuna rolls and various dim sum might open your account, while other dishes such as seared Wagyu sirloin or a porcini and truffle rice hotpot represent a line-up rich in eccentricities. Purists seethe at the very idea, but it’s supposed to be fun – albeit of a kind that’s not universally accessible. In the lounge, you can get Italian and Asian food, alongside a slightly overworked cocktail list. The heavily hyped private jet menu is one of Novikov’s more novel ideas, although any super-rich takers will miss the opportunity to see and be seen.


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  1. Published :

    Her Favourite Food :: Her Favourite Food: Novikov, Mayfair

    Located in the heart of Mayfair, Novikov is prolific restaurateur Arkady Novikov's first foray into the London restaurant scene.
    This spacious venue houses a lounge, an Italian restaurant and an Asian restaurant set in different rooms and both offering different menus. The interiors are designed to ultimate perfection and the high quality and presentation of the decor reflect the high end status that Novikov have.

    As a result, at Novikov you receive great attention and care as you enter the door, meet with the reception/cloakroom and are shown to your seat. Each table is allocated a main waiter/waitress...
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