SquareMeal Review of
Novikov - Asian Restaurant
Unashamedly flash, Arkady Novikov’s double-handed celebrity magnet, touting both Asian or Italian dishes, comes with a broad remit for the big-money crowd. The headlining pan-Asian option might seem a tad heavy-handedly “exotic”, though the menu is ripe for cross-border plundering – from Padrón peppers to prawn tempura or sweet-and-sour chicken. Sashimi salads, spicy tuna rolls and various dim sum might open your account, while other dishes such as seared Wagyu sirloin or a porcini and truffle rice hotpot represent a line-up rich in eccentricities. Purists seethe at the very idea, but it’s supposed to be fun – albeit of a kind that’s not universally accessible. In the lounge, you can get Italian and Asian food, alongside a slightly overworked cocktail list. The heavily hyped private jet menu is one of Novikov’s more novel ideas, although any super-rich takers will miss the opportunity to see and be seen.