34 Mayfair

333

"EXCELLENT"

15 reviews

34 Grosvenor Square (Entrance on South Audley St) , London, W1K 2HD

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020 3350 3434

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34 Mayfair
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SquareMeal Review of 34 Mayfair

333

"EXCELLENT"

Squaremeal London Hot 100 2016Promising British hospitality at its finest, 34 is testament to the “slick”, “five-star” hospitality that marks out the Caprice Holdings stable. From the top-hatted doorman outside this former bank to the timeless art deco-style interiors – think table lamps, brown leather banquettes and a marble bar – every bit of the consummate experience is “perfectly executed”, cocktails included. The grill menu has steak at its heart, but also does a mean line in seafood – our sprightly lobster, shrimp and sea bass ceviche was a judiciously spiced appetiser for the oncoming meat fest. Yorkshire heritage breeds and top-end Wagyu both feature prominently, but it’s worth doffing your cap to the nearby American Embassy and opting for the USDA Prime chateaubriand – a glorious, “succulent”, hunk of beef for two served with truffle gravy and mushrooms. If you have space for dessert, a chocolatey peanut-butter crunch bar with blackcurrant sorbet is simple but satisfying. Dapper, ever-attentive staff earn due praise, and the sommelier is full of great recommendations (in our case, a gorgeous Los Vascos Grande Reserve 2012 Rothschild).  High prices reflect the postcode, but fans reckon 34 is “worth every penny”. 

34 Mayfair also offers

34 Mayfair Location

34 Grosvenor Square (Entrance on South Audley St) , London W1K 2HD

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020 3350 3434

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Opening times

Mon-Fri 12N-1am Sat-Sun 11.30am-1am (Sun -11.30pm)

34 Mayfair's Reviews

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Food & Drink: 6.5

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Service: 6.5

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Atmosphere: 7.9

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Value: 5.3

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Food + drink: 5

Service: 5

Atmosphere: 5

Value: 4

14 September 2017

What an incredible experience, starting with a choice of tables, despite the restaurant being busy. We wanted a romantic evening and didn't think sitting next to a loud table of 8 people would be the answer, so were given the choice of 3 different tables, without a hint of this being inconvenient. The service was slick and the sommelier was extremely helpful, with a great recommendation. I've dined at 34 previously and had forgotten quite how succulent the steak is. Always a good sign of a well rounded menu when you can't choose between 3 different starters, but the decision to go with the shrimp cocktail was a wise one. So refreshing not to be asked to settle the bill because they "need the table back" which seems to be par for the course in most high end restaurants these days. Can't wait to return.

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Food + drink: 2

Service: 2

Atmosphere: 2

Value: 2

Platinum Reviewer
24 January 2014

When things go wrong, a really good restaurant takes this as an opportunity for showing their clients that they really care about them and make sure they fix it and that everything from then on goes even more smoothly than usual. At 34 we recently had what can only be described as a toxic mix of poor service, dubious food and strange reactions, which, if on TV in something such as the classic Fawlty Towers, could actually be funny. However in Mayfair, at this price and at this aimed-for level, it was simply shocking. Service receives it second star only because two of the eight or so waiters we saw during the evening saw the problem more clearly than the completely disorganised front-of-house staff. The only positive point is the the nice US sourced beef, but it does not make up for a completely random Italo-American botch of a menu and a dining experience which can only be described as mechanical: every course is served by a different member of the team. Every wish is ‘processed’ by the waiter one has just spoken darting off to go and check with the head-waiter and it seems reporting lines are very long and complex. This is strange to say the least, as 34 bills itself as a easy-going ‘good time’ restaurant which aims to convey a slightly festive atmosphere. Therefore slight shortcomings on the culinary side could be accepted as a trade-off for things generally being fun and entertaining. However, the atmosphere is not all it is made out to be and the food is frankly hovering somewhere between awful, perplexing, poorly thought out and sorry to say ‘wrongly prepared’. The foie gras could be used to explain why it has been forbidden in California. Very sad as on the face of it, the restaurant 34 sets out to be is exactly what this part of London would have needed. The famous group behind 34 could sure do better.

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Food + drink: 4

Service: 3

Atmosphere: 4

Value: 2

Platinum Reviewer
17 January 2014

My first visit to 34 occurred earlier on this week and was a definite success. The restaurant has the potential to join the likes of Cecconi’s and Scott’s in terms of being a perennial favourite on the London scene, consistently delivering and mostly populated by a fairly cool crowd. Although we arrived early (around 12), the atmosphere was soon buzzing and most of the tables occupied. We fortunately had one of the circular tables on the window side of the restaurant affording us a good view of what was going on. As an alternative to booking, there is also a walk-in bar where diners can sit, which constitutes another attractive option. In terms of the décor, think warm, deep orange banquettes and an oak finish, enhanced by contemporary art on the walls. The staff too clearly knew what they were doing, running a brisk and efficient yet mostly friendly operation. Turning to the food, it was a pleasant surprise to learn that 34 was far more than just steak and while there is a wide range in this respect (including Wagyu beef cuts at £75 for the deep-pocketed), we were also impressed by the other mains. Among our group, the spiced spatchcock chicken with pine nut and vegetable slaw as well as the coconut spiced salmon with grilled prawns and masoor dal both came in for praise, not only inventive, but also highly tasty with clear evidence of well thought-through composition and ingredient choice. Other options such as confit duck with smoked sausage and white bean stew or lobster macaroni with truffles also sounded highly enticing – perhaps for a future visit. With most mains coming in at £20-25 each, the pricing is comparable to many other similar London establishments (and markedly cheaper than some, such as C-London for instance). We also rated the sides, often an after-thought at many restaurants and options such as broccoli with chilli or quinoa again showed the same inventiveness as had characterised the mains. Unfortunately we did not partake in wine since this was a relatively quick working lunch, but a review of their list showed it to be considered, combining some obvious choices with a few more eclectic offerings, particularly from Europe. One small quibble was that we had to wait surprisingly long for our mains, particularly since the restaurant was not full at this stage – although this clearly would not prohibit a return visit, hopefully soon.

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