34 333

34 Grosvenor Square (Entrance on South Audley St) , London, W1K 2HD

020 3350 3434

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SquareMeal Review of 34

Squaremeal London Hot 100 2016Promising British hospitality at its finest, 34 is testament to the “slick”, “five-star” hospitality that marks out the Caprice Holdings stable. From the top-hatted doorman outside this former bank to the timeless art deco-style interiors – think table lamps, brown leather banquettes and a marble bar – every bit of the consummate experience is “perfectly executed”, cocktails included. The grill menu has steak at its heart, but also does a mean line in seafood – our sprightly lobster, shrimp and sea bass ceviche was a judiciously spiced appetiser for the oncoming meat fest. Yorkshire heritage breeds and top-end Wagyu both feature prominently, but it’s worth doffing your cap to the nearby American Embassy and opting for the USDA Prime chateaubriand – a glorious, “succulent”, hunk of beef for two served with truffle gravy and mushrooms. If you have space for dessert, a chocolatey peanut-butter crunch bar with blackcurrant sorbet is simple but satisfying. Dapper, ever-attentive staff earn due praise, and the sommelier is full of great recommendations (in our case, a gorgeous Los Vascos Grande Reserve 2012 Rothschild).  High prices reflect the postcode, but fans reckon 34 is “worth every penny”. 

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34 is recommended for

Big And Bold | Buzzy | Fun | Glamorous | Celebrities | Special Occasions Under 40S | Brunch

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Nearby Tube/Rail Stations

Bond Street Tube Station 467m

Marble Arch Tube Station 617m

Address

Address: 34 Grosvenor Square (Entrance on South Audley St) , London W1K 2HD

Area: Mayfair Oxford Street

Opening times

Mon-Fri 12N-1am Sat-Sun 11.30am-1am (Sun -11.30pm)

Nearby Landmarks

The Dorchester Hotel 362m

Marks & Spencer (Marble Arch) 442m

Details

Telephone: 020 3350 3434

Website:

Cuisine: International

Private Dining: 60

6.8

Food & Drink: 6.5

Service: 6.5

Atmosphere: 7.9

Value: 5.3

Food & Drink: 5.0

Service: 5.0

Atmosphere: 5.0

Value: 4.0

Sharon P. 14 September 2017

What an incredible experience, starting with a choice of tables, despite the restaurant being busy. We wanted a romantic evening and didn't think sitting next to a loud table of 8 people would be the answer, so were given the choice of 3 different tables, without a hint of this being inconvenient. The service was slick and the sommelier was extremely helpful, with a great recommendation. I've dined at 34 previously and had forgotten quite how succulent the steak is. Always a good sign of a well rounded menu when you can't choose between 3 different starters, but the decision to go with the shrimp cocktail was a wise one. So refreshing not to be asked to settle the bill because they "need the table back" which seems to be par for the course in most high end restaurants these days. Can't wait to return.

Food & Drink: 2.0

Service: 2.0

Atmosphere: 2.0

Value: 2.0

Continental Diner platinum reviewer 24 January 2014

When things go wrong, a really good restaurant takes this as an opportunity for showing their clients that they really care about them and make sure they fix it and that everything from then on goes even more smoothly than usual. At 34 we recently had what can only be described as a toxic mix of poor service, dubious food and strange reactions, which, if on TV in something such as the classic Fawlty Towers, could actually be funny. However in Mayfair, at this price and at this aimed-for level, it was simply shocking. Service receives it second star only because two of the eight or so waiters we saw during the evening saw the problem more clearly than the completely disorganised front-of-house staff. The only positive point is the the nice US sourced beef, but it does not make up for a completely random Italo-American botch of a menu and a dining experience which can only be described as mechanical: every course is served by a different member of the team. Every wish is ‘processed’ by the waiter one has just spoken darting off to go and check with the head-waiter and it seems reporting lines are very long and complex. This is strange to say the least, as 34 bills itself as a easy-going ‘good time’ restaurant which aims to convey a slightly festive atmosphere. Therefore slight shortcomings on the culinary side could be accepted as a trade-off for things generally being fun and entertaining. However, the atmosphere is not all it is made out to be and the food is frankly hovering somewhere between awful, perplexing, poorly thought out and sorry to say ‘wrongly prepared’. The foie gras could be used to explain why it has been forbidden in California. Very sad as on the face of it, the restaurant 34 sets out to be is exactly what this part of London would have needed. The famous group behind 34 could sure do better.

Food & Drink: 4.0

Service: 3.0

Atmosphere: 4.0

Value: 2.0

Gourmand Gunno platinum reviewer 17 January 2014

My first visit to 34 occurred earlier on this week and was a definite success. The restaurant has the potential to join the likes of Cecconi’s and Scott’s in terms of being a perennial favourite on the London scene, consistently delivering and mostly populated by a fairly cool crowd. Although we arrived early (around 12), the atmosphere was soon buzzing and most of the tables occupied. We fortunately had one of the circular tables on the window side of the restaurant affording us a good view of what was going on. As an alternative to booking, there is also a walk-in bar where diners can sit, which constitutes another attractive option. In terms of the décor, think warm, deep orange banquettes and an oak finish, enhanced by contemporary art on the walls. The staff too clearly knew what they were doing, running a brisk and efficient yet mostly friendly operation. Turning to the food, it was a pleasant surprise to learn that 34 was far more than just steak and while there is a wide range in this respect (including Wagyu beef cuts at £75 for the deep-pocketed), we were also impressed by the other mains. Among our group, the spiced spatchcock chicken with pine nut and vegetable slaw as well as the coconut spiced salmon with grilled prawns and masoor dal both came in for praise, not only inventive, but also highly tasty with clear evidence of well thought-through composition and ingredient choice. Other options such as confit duck with smoked sausage and white bean stew or lobster macaroni with truffles also sounded highly enticing – perhaps for a future visit. With most mains coming in at £20-25 each, the pricing is comparable to many other similar London establishments (and markedly cheaper than some, such as C-London for instance). We also rated the sides, often an after-thought at many restaurants and options such as broccoli with chilli or quinoa again showed the same inventiveness as had characterised the mains. Unfortunately we did not partake in wine since this was a relatively quick working lunch, but a review of their list showed it to be considered, combining some obvious choices with a few more eclectic offerings, particularly from Europe. One small quibble was that we had to wait surprisingly long for our mains, particularly since the restaurant was not full at this stage – although this clearly would not prohibit a return visit, hopefully soon.

Food & Drink: 4.0

Service: 4.0

Atmosphere: 4.0

Value: 3.0

Andrew H. bronze reviewer 30 October 2013

My wife works in the area and had spotted 34 so was keen to visit. I had never heard of the place so had no idea what to expect. 34 is completely old school in its approach – the decor, the formality of the service, the food and the wine list. However, no complaints from me about that as it carries it off perfectly. In fact it is a nice change from the more casual approach that seems to be the current trend. The menu is good with plenty of choice. Wine list is also excellent if you can live with the prices. Both are obviously pitched at the typical local clientele (think hedge fund manager or US diplomat). So it loses a bit in terms of value for money. Service was attentive, professional and helpful with good knowledge of the menu and wine list. It was neither friendly or unfriendly but fitting for the tone of the restuarant. Food was excellent. Perfectly executed with some nice flourishes and good flavour combinations. Overall very enjoyable.

Food & Drink: 3.0

Service: 2.0

Atmosphere: 3.0

Value: 2.0

OrientalGourmand bronze reviewer 13 October 2013

Lunch on Saturday, tables were far from full and I kind of saw why. Waiters were not very attentive, kids making noise at a near table like pizza food chain or something, cod was raw, hamburger not to the level of quality for the price, Caesar salad was lame. We still hoped for the comeback victory at the round pudding; alas, 20 min wait and we were never even asked if food was ok, forget pudding. Instead of pudding I asked for the bill, no questions if we wanted desserts or we were satisfied. Probably they knew the answer and didn't bother to ask. I hope they do provide the attention and better service to frequent patrons, otherwise pity for them on lagging in the ompetitive Mayfair.

Food & Drink: 0.0

Service: 1.0

Atmosphere: 4.0

Value: 0.0

Carron B. 28 December 2012

HORRENDOUS FOOD. FANTASTIC ATMOSPHERE. I'd read Jay Rayner's glowing review in The Observer, so was rather excited about our dinner for four last night. Upon arriving for a pre-dinner drink, we were impressed by the vibe – lovely decor, lighting and musicians by the bar. The bartendress was helpful and engaging, but not overbearing. And they'd provided a round table as requested. However upon being seated, we were soon informed that five of their key dishes were unavailable. When ordering wine from the seriously inflated wine list, the wait staff failed to produce a promised sommelier. We managed without, of course, but that was aggravating nonetheless. Just admit there isn't one. Starters were solidly disappointing. “Grilled artichoke” turned out to be some chunks blanched Jerusalem artichoke and two small bits of pickled artichoke on top of Romain lettuce drowning in uninteresting vinaigrette, accompanied by some very suspicious, unidentifiable batter coated rubbery balls. Maybe fried cheese balls..? I mentioned my disappointment to the waiter who proceeded to try and make some excuse about how it was prepared. Not relaly the kind of service one expects in a high end restaurant. A “Beetroot salad” equally had about three tiny bits of beetroot under various lettuces. Given they were so hard pressed to deliver the whole menu and seemed to be poorly stocked for a Thursday night, I'd avoided ordering fish. Just seemed too much of a risk. The menu advertised a wide range of beef from US, Australia, Scotland, and Argentina. I went with an Argentine rib-eye medium rare. I'm quite sure it was not the 32oz as advertised and had none of the qualities of grass-fed beef, so I'm doubtful it was even Argentine. It was absolutely the most rubbery piece of beef I've since a tourist brasserie in Paris circa 1998. Overcooked, sure, but also something decidedly poor quality about the cut. You can get much better at a pub these days. A spatchcocked chicken was flavourless and accompanied by a heaving mound of flavourless and overly mayonnaise coleslaw. Side veg orders were mushy, overcooked and bland. Even the chips were dry with no potatoey middle and tasted of stale frying oil. Perhaps the head chef, manager and sommelier had all decided to call in sick as a one off, but it was thoroughly disappointing enough that I'll recommend against dining at 34. Really a shame, because someone has got the ambiance right, but hasn't a care for food. Wasted potential.

Food & Drink: 4.0

Service: 4.0

Atmosphere: 5.0

Value: 4.0

GH platinum reviewer 05 October 2012

One of the best restaurants in London, wonderful ambience

Food & Drink: 0.0

Service: 1.0

Atmosphere: 4.0

Value: 0.0

sparkly euro peep 16 April 2012

Positives: Great atmosphere – lovely lighting and decoration with an older art-deco feel to it. Wood panels, low lighting, gold/black decoration. Piano player near bar added to the nice ambience. Staff are kind – were receptive to our negative experience and did try to make it better – felt like they weren't experienced enough. Cocktails are delicious – good menu and barstaff open to requests. Negatives: 6 of us dining – everyone's meals were bad – tough meat, boiled vegetables with no flavour, bland. Fish was cooked OK but just bland. Could make better at home really which is a shame as this restuarant is meant to be a real dining experience. Sent my main back which was a spatchcock chicken – it was full of fat and really had no flavour and was overcooked. Sides were badly done and a real let-down – ordered spinach in garlic and olive oil and we received boiled spinach with no garlic and no olive oil. We were told this was a mistake but sets a bad tone. One of the party a vegetarian – no real vegetarian dishes (surprising as sister restaurants in group all have separate excellent veggie menu) and waiter rcmnded spaghetti pomodoro – really? You can do better than that! Service was not up to standard – although the staff were very nice and polite, they couldn't give good advice on the menu, got some of the order wrong and took an eternity to get anything done. Very poor value for money given the bad quality of food. Expectations were much higher given the group of restaurants 34 belongs to. Would not recommend other than for a drink at the bar. Would not go back for food.

Food & Drink: 4.0

Service: 4.0

Atmosphere: 3.0

Value: 4.0

Fiona B. 03 April 2012

The restaurant is a buzzy, elegant long room with the bar at the far end, allowing time to walk the tables with a swift nose at what others have ordered if you are so inclined. Glam like Cecconi's (but not so noisy), like Corrigans (but a bit more intimate), and more compact than both. Lovely friendly, informal yet very professional staff. Menu with plenty of choice but still coherent, and nicely seasonal in parts (loved the minted Jersey Royals – must be the warm March weather bringing them along rather early). Our table for four was rather alarmingly jammed next to a piano & musical bits which materialised as a jazz trio for short bursts through the meal, but despite our proximity the volume was very acceptable – I would have preferred a little distance however. The food overall was very good, we ordered 4 different starters and 4 different mains so experienced a good cross-section of the menu. My only gripe was over a salad described as ‘salt duck and pomelo with pickled ginger dressing’ which shouted to my tastebuds “pick me!” – but the dish consisted of only green chicory, separated into a pretty heap of leaves, in which nestled tasty slivers of duck and pomelo, dressed with a clean,asian-style dressing and a little scatter of purple micro-leaves…as chicory was actually the main ingredient and only real ‘salad’ component of the dish, it would have been good to know this in case you hated chicory (fortunately I don't – but chicory does suffer from the Marmite effect: a love or hate thing) and also a whole plate of the stuff was just a bit dull to eat as a consequence once I'd scoffed the tasty bits. The others had the seared beef & noodle salad which was generous and smelled amazing, the grilled octopus & chorizo that smelled even more tantalising, and a tortellini primavera that looked very appealing but was being served at the far side of the table, too far for me to keep tabs on as we were enjoying our chat and catching up as well as chomping the food. The mains were all beautifully cooked and presented, and the wine was excellent and arrived at the right temperature for drinking immediately – not always the case in many places. I think the pricing is pretty fair for standard of the place, where it is aimed in the marketplace, and the quality and quantity of the ingredients. So not expensive for where it sits – but I'd like to sit somewhere else next visit, please.

Food & Drink: 3.0

Service: 4.0

Atmosphere: 4.0

Value: 3.0

TomTom silver reviewer 27 March 2012

34 is certainly a slick, professional operation. It’s nice looking too, with lots of natural light at lunchtime and a flattering warm glow in the evening – Terry Wogan looked great in it! Food is bang on trend with its range of steaks flaunted in an appealing, user-friendly menu that also touts posh brasserie alternatives like grilled octopus with roseval potatoes and chorizo, and cep, truffle and prosciutto lasagne. Wines by the carafe and by the glass add further appeal. But there’s something quite corporate about the room, and the prices reflect this too. Besides the £4.35 sides and £2 cover charge, an unpriced Halibut ‘special’ at just under £40 is steep. Nevertheless the buzz and people-watching are compelling. And the restaurant has certainly hit the ground running – it looks like it’s been here for years, a myth the staff do little to dispel.