Having conquered the USA with five stateside locations, fried chicken and waffle restaurant Sweet Chick has flown over to UK shores to open its debut London site in Fitzrovia, just a few minutes’ walk from Oxford Street.
As soon as you step foot inside, it’s impossible to deny the ultra-hip vibe – the low-lit space features mint green walls, neon signage and cosy booths, while a thumping hip-hop soundtrack adds to the buzz. This effortless cool should come as no surprise though, considering Sweet Chick was co-founded by rap legend Nas.
Sweet Chick’s menu is an ode to the comfort food found across the southern states of the US, which means you’ll encounter the familiar likes of velvety mac ‘n’ cheese (here topped with a Ritz cracker crumb) and sticky chicken wings, alongside some dishes which are less well known on these shores.
The bucket of biscuits, available as a starter, was a standout for us. Forget your Rich Teas, as these US biscuits are made of soft dough and shaped to look like scones. They’re cooked in meat gravy, which is made from the drippings of cooked pork sausage, and taste like a sausage roll without the filling – the biscuits are given a flash of heat by a spicy house-made honey which is drizzled over them and served with an array of unconventional spreads, including a tangy lemon curd and a tart fermented jam.
Sweet Chick’s signature dish of chicken and waffles is available in a classic version, or can be pimped up with add-ons such as tomato sauce and mozzarella. We kept it classic on our visit, enjoying two helpings of crispy coated chicken and doughy waffles, the contrast of sweet and savoury and crunch and fluffiness working in perfect harmony.
We’d recommend finishing up with the decadent doughnut ice-cream sandwich (the filling changes daily), while post-dinner drinks could include signature cocktails that reference some of rap’s greatest hits. If you’re confused about what to order though, Sweet Chick’s army of fun, polite and knowledgeable staff are on hand to help.