Reverend JW Simpson

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The story goes that this quirky cellar (a Bourne & Hollingsworth spin-off) was once home to a man of God whose taste in decor was self-evidently less than heavenly. Hipsters will hail his vacated pad as a vision in "raw deconstructionist chic"; others pray for divine intervention from Kelly Hoppen. Whereas the vicar's drinks cabinet might only have had Emva Cream sherry to offer, today's visitors can seek salvation at a pulpit bar set in the old coal cellar, where fine Old Testament stirs are now served in vintage stemware: Sloe Sherry Cobbler and latter-day revelations such as Brooklyn Cocktail (an Amer Picon-enhanced variant on a Sweet Manhattan), Deviation (a rosemary-fragranced Aviation), and Vieux Carré are all praiseworthy. Meanwhile, keenly attended ‘spirited sermons’ (cocktail masterclasses) aim to convert philistines to the cause of jenever, mezcal and other cult distillations.


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Location for Reverend JW Simpson

32 Goodge Street, London, W1T 2QJ

Opening Times of Reverend JW Simpson

Mon-Sat 4pm-1am

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