CAMPARI is celebrating 100 years of the Negroni by throwing seven parties

The parties will take place across the UK

Updated on 05 June 2019 • Written By Kirsten Lee

CAMPARI is celebrating 100 years of the Negroni by throwing seven parties

Raise a glass to the centenary of the iconic Negroni cocktail with a selection of seven parties scattered across the UK during Negroni Week, starting with a bumper birthday bash.  

CAMPARI is launching the #N100 to give a nod to the man behind it all, Count Camillo Negroni and celebrate the 100th anniversary of his historic cocktail creation, the Negroni: a mix of CAMPARI, sweet vermouth, gin and a twist of orange.  

Kick-start the festivities with the N100: Cheers to the Count, a one-night-only birthday party in Soho that gives guests a chance to sip on 100 different types of Negroni cocktails, each inspired by moments of its history and created by only the best mixologists from noteworthy bars around the UK.

At the weekend, move on over into Negroni Week and get down at one of the six unique party experiences hosted at bars in London, Manchester and Edinburgh. Witness the cultural impact this beloved cocktail has had from the moment Count Negroni swapped out his soda in his Americano for a swig of gin at a quaint Florence bar one hundred years ago.

See the Negroni story unfold at one of the seven #N100 events:

  • Thursday 20 June - Vinyl Factory: N100: Cheers to the Count (London)

Start the anniversary celebrations with this party banger and enjoy a choice of 100 Negroni mixes. Entry tickets are £15 and include two Negronis. Thereafter, it’ll be £6 per drink.

  • Saturday 22 June – Oriole: N100 Club Night: Mixology: The art of Negroni (London)

Party the night away while appreciating Oriole’s own Negroni twist and other Italian cocktail classics at this popular bar turned Italian nightclub.

  • Sunday 23 June - Hoot the Redeemer: The Rulebreakers (Edinburgh)

Hoot the Redeemer will pay homage to the Count by mixing up their own Negroni creations. Try the Negroni ice cream or sample Scottish favourites in The Skagliato with Buckfast and Irn-Bru.

Count Camillo Negroni, circa 1919

Visit one of Shoreditch’s best cocktail bars and be transported to cities around the globe that have had an influence on the Negroni, showing just how far this classic cocktail has travelled.

  • Tuesday 25 June – Jealous Prints: CAMPARI Creates (London)

At this Shoreditch gallery, explore the cocktail’s colourful history while creating a Negroni-inspired artwork and impress the Count by mastering your own Negroni concoction.

  • Wednesday 26 June – Vermuteria: Café Culture (London)

Vermuteria has been transformed into the Florence bar where it all began. Learn about the cocktail’s origin and taste other Italian drinks on the terrace while jiving to the DJ sets.

  • Thursday 27 June – Science and Industry: N100 – The Classics (Manchester)

Spot the installation made out of CAMPARI bottles, experiment in the drink laboratory or learn how to make a Negroni in an ice bar at this Manchester secret spot. 

You can grab a ticket to the greatest Negroni celebration here. Start the fun on 20 June at the Vinyl Factory in Soho and keep the party going during Negroni Week at six other bars around the UK.

Can't get enough of delicious cocktails? Cast your eye over our pick of the best G&Ts served in London.

This article was sponsored by CAMPARI