Concealed beneath the refined streets of Belgravia, LUUM is a cocktail lounge that reimagines the spirit and soul of Latin America for a London audience. Tucked away beneath the grand façade of 19 Motcomb Street, this subterranean hideaway brings together artistry, ritual and rhythm in a late-night setting that feels both seductive and transportive.
Taking its name from the Mopan Mayan word for “earth”, LUUM is rooted in a deep connection to natural elements, with a particular reverence for agave. The drinks list is anything but conventional. Cocktails are divided into three distinct categories: ‘Above the Ground’, showcasing bright, fruit-led serves with tequila blanco and pisco; ‘Below the Ground’, which explores darker, more robust profiles using aged spirits like mezcal, rum and raicilla; and ‘Precious Stones’, a selection of rare and vintage spirits given new life in reworked classics. Presentation is considered down to the finest detail, with each drink served in custom vessels — many of them sculpted in clay by designer Mihaly Herczeg — designed to enhance both feel and flavour.
The atmosphere is rich with texture and intent. A swirling marble bar anchors the space, surrounded by velvet bar stools and low-slung seating in jewel tones. Walls are adorned with hand-drawn prints inspired by the natural world, while mirrored ceilings and soft lighting lend the room a dreamlike intimacy.
Though the space is compact, the mood is anything but quiet — music is a central part of the LUUM experience. On any given night, expect DJ sets, live percussion or carefully curated playlists that build energy without overwhelming the senses. Alongside cocktails, a curated menu of Latin American-inspired bar snacks keeps the experience grounded and satisfying. The focus is always on balance — between style and substance, tradition and innovation, indulgence and craft.
More than a bar, LUUM is a destination. It invites its guests not simply to drink, but to feel transported. Whether you’re deep in conversation over a smoky mezcal old fashioned, or dancing to a Cumbia remix beneath the mirrored ceiling, the experience is immersive, elevated and richly layered.
With its bold vision and meticulous execution, LUUM has carved out a distinct place in London’s late-night scene. It’s a place for connoisseurs and curious minds alike — where cocktails are treated as storytelling, and every detail has been designed to seduce the senses.