34 Mayfair
34 Mayfair
34 Mayfair
34 Mayfair
34 Mayfair
34 Mayfair
34 Mayfair
34 Mayfair
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SquareMeal Review of 34 Mayfair

Gold Award

Part of Caprice Holdings (which also includes Balthazar, Daphne’s and J Sheekey among its glittering portfolio), 34 Mayfair is a restaurant that makes no apologies for its over-the-top nature. Serving up the sort of old-school hospitality that’s becoming increasingly hard to find as London restaurants go more casual, diners at 34 are greeted by a top-hatted doorman, before coats and the like are whisked away by the hosts on the front desk.

Once you get to your table, you can drink in the art-deco-style interiors that look timeless but date back no further than when 34 opened in 2011 – think table lamps, tan brown leather banquettes, a partially open kitchen and a sleek marble bar. Decadence is the order of the day when it comes to the menu, too, which has steak at its heart but also does a good line in seafood dishes such as miso-glazed fillet of halibut or chargrilled octopus.

We kicked off with a punchy shrimp cocktail, a retro starter that we’re happy to see being revived on London menus. Plump shrimp still in their shells hang off the edge of a bowl featuring a classic Marie Rose sauce, while finger bowls are provided to help you clean up.

From the mains, the USDA Prime ribeye is a beast of a thing that’s cooked to order and boasts a marble texture and just the right amount of fattiness, while the lobster mac ‘n’ cheese is as fabulous as it sounds, finished off with a shower of black truffle shavings – as one reader says, “to die for”.

The extravagance continues on a dessert menu featuring ice-cream sundaes and delightfully messy sugar-dusted doughnuts. Indulgence might be the order of the day at 34 (weekend brunch is the stuff of Mayfair legend) but you can eat healthily too – lighter choices include salt-baked beetroots and spiced stone bass, while there is also a dedicated vegetarian menu.

Close-set tables can make the dining room feel cramped when service is in full swing, though staff who are ever-attentive to diners’ comfort make sure the whole experience feels very slick. High prices are inevitable considering where you are, but great service and some truly delicious food mean there’s no shortage of punters happy to cough up. As one reader coos, 34 is “fabulous in all respects”.

Good to know

Average Price
££££ - £50 - £79
Cuisines
International, Steak
Ambience
Fun, Glamorous, Lively, Luxury, Traditional
Food Occasions
Brunch, Dinner, Late night dining, Lunch
Special Features
Gluten-free options, Live music / dancing, Vegan options, Vegetarian options
People
Birthdays, Celebrations, Celeb-spotting, Child friendly, Dates, Romantic, Special occasions

Location for 34 Mayfair

34 Grosvenor Square (Entrance on South Audley St), Mayfair, London, W1K 2HD

020 3350 3434

Website

Opening Times

All day
Mon 12:00-23:00
Tue 12:00-23:00
Wed 12:00-23:00
Thu 12:00-23:00
Fri 12:00-23:00
Sat 11:00-23:00
Sun 11:00-22:30

Reviews of 34 Mayfair

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15 Reviews 
Food/Drink
Service
Atmosphere
Value

Ms/Mrs. Sharon P

Wonderful evening
14 September 2017  
What an incredible experience, starting with a choice of tables, despite the restaurant being busy. We wanted a romantic evening and didn't think sitting next to a loud table of 8 people would be the answer, so were given the choice of 3 different tables, without a hint of this being inconvenient. The service was slick and the sommelier was extremely helpful, with a great recommendation. I've dined at 34 previously and had forgotten quite how succulent the steak is. Always a good sign of a well rounded menu when you can't choose between 3 different starters, but the decision to go with the shrimp cocktail was a wise one. So refreshing not to be asked to settle the bill because they "need the table back" which seems to be par for the course in most high end restaurants these days. Can't wait to return.
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Mr. Patrick B

A comically poor showing
24 January 2014  
When things go wrong, a really good restaurant takes this as an opportunity for showing their clients that they really care about them and make sure they fix it and that everything from then on goes even more smoothly than usual. At 34 we recently had what can only be described as a toxic mix of poor service, dubious food and strange reactions, which, if on TV in something such as the classic Fawlty Towers, could actually be funny. However in Mayfair, at this price and at this aimed-for level, it was simply shocking. Service receives it second star only because two of the eight or so waiters we saw during the evening saw the problem more clearly than the completely disorganised front-of-house staff. The only positive point is the the nice US sourced beef, but it does not make up for a completely random Italo-American botch of a menu and a dining experience which can only be described as mechanical: every course is served by a different member of the team. Every wish is ‘processed’ by the waiter one has just spoken darting off to go and check with the head-waiter and it seems reporting lines are very long and complex. This is strange to say the least, as 34 bills itself as a easy-going ‘good time’ restaurant which aims to convey a slightly festive atmosphere. Therefore slight shortcomings on the culinary side could be accepted as a trade-off for things generally being fun and entertaining. However, the atmosphere is not all it is made out to be and the food is frankly hovering somewhere between awful, perplexing, poorly thought out and sorry to say ‘wrongly prepared’. The foie gras could be used to explain why it has been forbidden in California. Very sad as on the face of it, the restaurant 34 sets out to be is exactly what this part of London would have needed. The famous group behind 34 could sure do better.
Food & Drink
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Mr. Alex G

A good score for 34
17 January 2014  
My first visit to 34 occurred earlier on this week and was a definite success. The restaurant has the potential to join the likes of Cecconi’s and Scott’s in terms of being a perennial favourite on the London scene, consistently delivering and mostly populated by a fairly cool crowd. Although we arrived early (around 12), the atmosphere was soon buzzing and most of the tables occupied. We fortunately had one of the circular tables on the window side of the restaurant affording us a good view of what was going on. As an alternative to booking, there is also a walk-in bar where diners can sit, which constitutes another attractive option. In terms of the décor, think warm, deep orange banquettes and an oak finish, enhanced by contemporary art on the walls. The staff too clearly knew what they were doing, running a brisk and efficient yet mostly friendly operation. Turning to the food, it was a pleasant surprise to learn that 34 was far more than just steak and while there is a wide range in this respect (including Wagyu beef cuts at £75 for the deep-pocketed), we were also impressed by the other mains. Among our group, the spiced spatchcock chicken with pine nut and vegetable slaw as well as the coconut spiced salmon with grilled prawns and masoor dal both came in for praise, not only inventive, but also highly tasty with clear evidence of well thought-through composition and ingredient choice. Other options such as confit duck with smoked sausage and white bean stew or lobster macaroni with truffles also sounded highly enticing – perhaps for a future visit. With most mains coming in at £20-25 each, the pricing is comparable to many other similar London establishments (and markedly cheaper than some, such as C-London for instance). We also rated the sides, often an after-thought at many restaurants and options such as broccoli with chilli or quinoa again showed the same inventiveness as had characterised the mains. Unfortunately we did not partake in wine since this was a relatively quick working lunch, but a review of their list showed it to be considered, combining some obvious choices with a few more eclectic offerings, particularly from Europe. One small quibble was that we had to wait surprisingly long for our mains, particularly since the restaurant was not full at this stage – although this clearly would not prohibit a return visit, hopefully soon.
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Mr. Andrew H

Old school excellence
30 October 2013  
My wife works in the area and had spotted 34 so was keen to visit. I had never heard of the place so had no idea what to expect. 34 is completely old school in its approach – the decor, the formality of the service, the food and the wine list. However, no complaints from me about that as it carries it off perfectly. In fact it is a nice change from the more casual approach that seems to be the current trend. The menu is good with plenty of choice. Wine list is also excellent if you can live with the prices. Both are obviously pitched at the typical local clientele (think hedge fund manager or US diplomat). So it loses a bit in terms of value for money. Service was attentive, professional and helpful with good knowledge of the menu and wine list. It was neither friendly or unfriendly but fitting for the tone of the restuarant. Food was excellent. Perfectly executed with some nice flourishes and good flavour combinations. Overall very enjoyable.
Food & Drink
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Mr. Kenichi I

Needs improvements
13 October 2013  
Lunch on Saturday, tables were far from full and I kind of saw why. Waiters were not very attentive, kids making noise at a near table like pizza food chain or something, cod was raw, hamburger not to the level of quality for the price, Caesar salad was lame. We still hoped for the comeback victory at the round pudding; alas, 20 min wait and we were never even asked if food was ok, forget pudding. Instead of pudding I asked for the bill, no questions if we wanted desserts or we were satisfied. Probably they knew the answer and didn't bother to ask. I hope they do provide the attention and better service to frequent patrons, otherwise pity for them on lagging in the ompetitive Mayfair.
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Ms/Mrs. Carron B

28 December 2012  
HORRENDOUS FOOD. FANTASTIC ATMOSPHERE. I'd read Jay Rayner's glowing review in The Observer, so was rather excited about our dinner for four last night. Upon arriving for a pre-dinner drink, we were impressed by the vibe – lovely decor, lighting and musicians by the bar. The bartendress was helpful and engaging, but not overbearing. And they'd provided a round table as requested. However upon being seated, we were soon informed that five of their key dishes were unavailable. When ordering wine from the seriously inflated wine list, the wait staff failed to produce a promised sommelier. We managed without, of course, but that was aggravating nonetheless. Just admit there isn't one. Starters were solidly disappointing. “Grilled artichoke” turned out to be some chunks blanched Jerusalem artichoke and two small bits of pickled artichoke on top of Romain lettuce drowning in uninteresting vinaigrette, accompanied by some very suspicious, unidentifiable batter coated rubbery balls. Maybe fried cheese balls..? I mentioned my disappointment to the waiter who proceeded to try and make some excuse about how it was prepared. Not relaly the kind of service one expects in a high end restaurant. A “Beetroot salad” equally had about three tiny bits of beetroot under various lettuces. Given they were so hard pressed to deliver the whole menu and seemed to be poorly stocked for a Thursday night, I'd avoided ordering fish. Just seemed too much of a risk. The menu advertised a wide range of beef from US, Australia, Scotland, and Argentina. I went with an Argentine rib-eye medium rare. I'm quite sure it was not the 32oz as advertised and had none of the qualities of grass-fed beef, so I'm doubtful it was even Argentine. It was absolutely the most rubbery piece of beef I've since a tourist brasserie in Paris circa 1998. Overcooked, sure, but also something decidedly poor quality about the cut. You can get much better at a pub these days. A spatchcocked chicken was flavourless and accompanied by a heaving mound of flavourless and overly mayonnaise coleslaw. Side veg orders were mushy, overcooked and bland. Even the chips were dry with no potatoey middle and tasted of stale frying oil. Perhaps the head chef, manager and sommelier had all decided to call in sick as a one off, but it was thoroughly disappointing enough that I'll recommend against dining at 34. Really a shame, because someone has got the ambiance right, but hasn't a care for food. Wasted potential.
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Ms/Mrs. gowsia H

05 October 2012  
One of the best restaurants in London, wonderful ambience
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Ms/Mrs. sheenal T

16 April 2012  
Positives: Great atmosphere – lovely lighting and decoration with an older art-deco feel to it. Wood panels, low lighting, gold/black decoration. Piano player near bar added to the nice ambience. Staff are kind – were receptive to our negative experience and did try to make it better – felt like they weren't experienced enough. Cocktails are delicious – good menu and barstaff open to requests. Negatives: 6 of us dining – everyone's meals were bad – tough meat, boiled vegetables with no flavour, bland. Fish was cooked OK but just bland. Could make better at home really which is a shame as this restuarant is meant to be a real dining experience. Sent my main back which was a spatchcock chicken – it was full of fat and really had no flavour and was overcooked. Sides were badly done and a real let-down – ordered spinach in garlic and olive oil and we received boiled spinach with no garlic and no olive oil. We were told this was a mistake but sets a bad tone. One of the party a vegetarian – no real vegetarian dishes (surprising as sister restaurants in group all have separate excellent veggie menu) and waiter rcmnded spaghetti pomodoro – really? You can do better than that! Service was not up to standard – although the staff were very nice and polite, they couldn't give good advice on the menu, got some of the order wrong and took an eternity to get anything done. Very poor value for money given the bad quality of food. Expectations were much higher given the group of restaurants 34 belongs to. Would not recommend other than for a drink at the bar. Would not go back for food.
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Fiona B

03 April 2012  
The restaurant is a buzzy, elegant long room with the bar at the far end, allowing time to walk the tables with a swift nose at what others have ordered if you are so inclined. Glam like Cecconi's (but not so noisy), like Corrigans (but a bit more intimate), and more compact than both. Lovely friendly, informal yet very professional staff. Menu with plenty of choice but still coherent, and nicely seasonal in parts (loved the minted Jersey Royals – must be the warm March weather bringing them along rather early). Our table for four was rather alarmingly jammed next to a piano & musical bits which materialised as a jazz trio for short bursts through the meal, but despite our proximity the volume was very acceptable – I would have preferred a little distance however. The food overall was very good, we ordered 4 different starters and 4 different mains so experienced a good cross-section of the menu. My only gripe was over a salad described as ‘salt duck and pomelo with pickled ginger dressing’ which shouted to my tastebuds “pick me!” – but the dish consisted of only green chicory, separated into a pretty heap of leaves, in which nestled tasty slivers of duck and pomelo, dressed with a clean,asian-style dressing and a little scatter of purple micro-leaves…as chicory was actually the main ingredient and only real ‘salad’ component of the dish, it would have been good to know this in case you hated chicory (fortunately I don't – but chicory does suffer from the Marmite effect: a love or hate thing) and also a whole plate of the stuff was just a bit dull to eat as a consequence once I'd scoffed the tasty bits. The others had the seared beef & noodle salad which was generous and smelled amazing, the grilled octopus & chorizo that smelled even more tantalising, and a tortellini primavera that looked very appealing but was being served at the far side of the table, too far for me to keep tabs on as we were enjoying our chat and catching up as well as chomping the food. The mains were all beautifully cooked and presented, and the wine was excellent and arrived at the right temperature for drinking immediately – not always the case in many places. I think the pricing is pretty fair for standard of the place, where it is aimed in the marketplace, and the quality and quantity of the ingredients. So not expensive for where it sits – but I'd like to sit somewhere else next visit, please.
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Mr. Mark D

27 March 2012  
34 is certainly a slick, professional operation. It’s nice looking too, with lots of natural light at lunchtime and a flattering warm glow in the evening – Terry Wogan looked great in it! Food is bang on trend with its range of steaks flaunted in an appealing, user-friendly menu that also touts posh brasserie alternatives like grilled octopus with roseval potatoes and chorizo, and cep, truffle and prosciutto lasagne. Wines by the carafe and by the glass add further appeal. But there’s something quite corporate about the room, and the prices reflect this too. Besides the £4.35 sides and £2 cover charge, an unpriced Halibut ‘special’ at just under £40 is steep. Nevertheless the buzz and people-watching are compelling. And the restaurant has certainly hit the ground running – it looks like it’s been here for years, a myth the staff do little to dispel.
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