A 334-bedroom hotel with event spaces, The Principal London will sit on the eastern edge of Russell Square in a historic building that dates back to 1898. 

Taking over the space of the former Russel Hotel, the venue will encompass contemporary design from Tara Bernerd & Partners and Russell Sage Studio, as well as keeping some of its original features. 

Principal London to open in Bloomsbury in early 2018 west end hotel bedrooms accomodation

Private events will sit across nine different rooms, including a Grade II-listed ballroom, and will be able to cater for up to 450 guests. The hotel brand’s Smart Space initiative will also be in place here. It includes a live availability booking service, top technical support and up to 1GB fast wifi for events. Bookers can also add in breakout times in dedicated spaces serving Burr & Co. Coffee, and expect rewards like cinema tickets for enquiring.  

Upstairs, the sleek guest rooms and suites are decked out with specially-commissioned artwork, monogrammed cushions and a complimentary tuck-box for midnight snacks. 

Enquire now