Yoobi Soho

Brazilian, Japanese·

SquareMeal Review of Yoobi Soho


Taking its cue from Rio’s hip Leblon neighbourhood and the funky streetwise temakerias peddling all manner of Japanese hand-rolled temaki cones, this stylish Japanese/Brazilian hybrid offers something for both purists and novelty-seekers – think tuna tartare rolls with guacamole, chives, capers, jalapeño and lime, colourful cones stuffed with tomatoes, cream cheese and basil, or deluxe versions filled with 20-hour cured salmon and Asian pear. Everything has been carefully planned and the food ticks all the current eco boxes: the fish is from sustainable sources, vegetables are bought locally, the Japanese rice (grown in Italy) has been exhaustively tweaked by the owners – and they even have their own blend of rice vinegar. Yoobi’s minimalist, industrial-style interiors are full of quirky angles and geometric shapes in playful colours – you can eat in, take away, or have your order delivered within a one mile radius at no extra charge.

Good to know

Average Price
££££ - Under £30
Brazilian, Japanese

Location for Yoobi Soho

38 Lexington Street, London, London, W1F 0LL

020 7287 9442


Reviews of Yoobi Soho

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1 Review 

Jolie V

03 July 2012  
Food & Drink 4
Service 5
Atmosphere 5
Value 4
The modern light wood design of the restaurant makes for a peaceful cool spot to have a quick bite. The handrolls are delicious, albeit slightly awkward to eat. Very nice staff. Quality of the sushi was really top notch and nobu like. Definitely worth checking out.
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