Beefbar at Dear Jackie

Cheeky slogans aren't a given at a five-star hotel. ‘Steak your claim.’ ‘Get ready to meat us.’ Then again, Broadwick Soho was never going to play it straight. Founder Noel Hayden grew up in his family's Bournemouth hotel, assisting his father, a magician and natural showman – the inspiration behind Beefbar at Dear Jackie’s kitsch, magic-themed branding. Even the name references the love letters his father wrote his mother, each beginning ‘Dear Jackie’.

Martin Brudnizki's interiors are a fortunate holdover from the room's Italian-restaurant days: red silk and velvet, hand-painted plates climbing the walls, Murano glass and majolica tables glowing under low cabaret lighting. The basement has a speakeasy quality; the ground-floor bar, with tables out front, is lighter and more whimsical. Beefbar’s eccentricities fit right in.

Bad boy buns arrive beneath a smoke-filled cloche, lifted with a flourish to reveal Beefbar’s curly insignia branded onto each fluffy bao, stuffed with peppery Szechuan chicken fried in Wagyu fat. Rock corn, meanwhile, offers popcorn-sized sweetcorn fritters in craggy tempura with spicy mayo – salty, sweet and dangerously snackable.

Steak is the main act. Splash out on Matsusaka, Kobe or Hida from the Beefbar reserve, or do as we did: Black Angus ribeye, blushing medium rare, with beautiful marbling, a dark, crisp bark and silky pomme puree primed for dunking. Fries come buried under a snowfall of Parmesan and fresh black truffle, but don’t skip the comforting Wagyu and veal Bolognese: glossy, slow-cooked ragu clinging to thick ribbons of fresh pasta.

Drinks keep pace. The smokey signature Mezcalita – tangy pineapple, herbal Chartreuse and a rosemary edge – is a winner every night of the week. A lengthy wine list can handle whichever cut you land on; our silky Valpolicella brought ripe black cherry, chocolate and smooth tannins.

To finish, magic fingers. Essentially the turbocharged lovechild of Dubai chocolate and a KitKat, it arrives as a hefty three-fingered block, featuring crunchy kadaif, roasted pistachio and a seam of caramel, all tucked behind thick walls of 40% milk chocolate. Ceremoniously chopped tableside with an enormous meat cleaver, it's very on brand.

Steak is the focus, showbiz the theme. Beefbar at Dear Jackie doesn't come cheap, but as Soho shows go, this one's worth the ticket.

Beefbar at Dear Jackie brings one of the world’s most recognisable steakhouse brands to the heart of Soho, taking over the restaurant and bar spaces within the glamorous Broadwick Soho hotel. Expect exceptional quality beef, presented in myriad ways, from street food classics to steaks, burgers, salads, pasta dishes, and Beefbar’s famous pizzettes.

Founded by Monaco entrepreneur Riccardo Giraudi, Beefbar first launched in Monte Carlo in 2005 with the aim of reimagining the traditional steakhouse. Over the years, the concept has expanded to destinations including Paris, Milan, Mykonos and New York, earning a reputation for pairing top-quality beef with contemporary cooking and luxurious, fashion-forward surroundings.

Inspired by the glamour and romance of Italy, the room is known for its bold interiors, with lush banquette seating, crimson silk walls, and intricate tessellated textiles, softly illuminated by seductive Murano lighting. The room is peppered with hand-painted ceramics in faux-Roman style which give an intimate quality that effortlessly blends Dolce Vita indulgence and classical artistic elements. As well as the sultry dining room, there’s an extensive terrace, which is open for daytime and evening dining.

At the core of the menu is the world’s most sought-after beef, from Japanese Kobe to Australian Wagyu, alongside a selection of Beefbar signatures that have become favourites across the globe. Exclusive dishes created for the London restaurant add a local touch, including a Wagyu Shepherd’s Pie and a truffle-infused take on Cordon Bleu. These sit alongside the brand’s trademark sauces and indulgent dishes, delivering the Riviera-inspired dining style that has made Beefbar a global success.

Slick, buzzy, and dripping in Soho glamour, Beefbar at Dear Jackie brings global heavyweight status to one of London’s most striking hotels.