Why you need to visit Smeg's new Regent Street store this Christmas

The shop is home to a range of stylish products from the cult Italian brand

Updated on 26 November 2019

Why you need to visit Smeg's new Regent Street store this Christmas

Christmas is often hailed as the most wonderful time of the year, but it’s also true that the pressure to host a faultless celebration or to buy a perfect gift for the people in your life can really mount up. If the thought of Christmas shopping fills you with dread or if you're worried that your kitchen isn't quite up to scratch to host Christmas Day, we’d suggest paying a visit to iconic Italian appliance manufacturer Smeg’s new flagship store on Regent Street.

Recently opened, the store is a wonderland for those obsessed with all things home interiors. Fashionistas will surely be tempted by the brand’s collaboration with legendary fashion house Dolce & Gabbana, while those who follow interiors trends will love the range of rose gold products available. So whether you're planning to gift your favourite in-law a coffee machine, or need to purchase a new range cooker before the big day, Smeg's collection of products should have something for you.

The store boasts an enviable location on Regent Street

This isn’t a case of style over substance either, as Smeg’s range of appliances use the latest technology to make cooking up a storm in your kitchen this Christmas something to be excited about, rather than fretting over.

We know what you’re thinking though – why visit the store in person when I could just buy the products I like online from one of Smeg’s stockists such as John Lewis? Well, while online shopping definitely has its appeal, there is nothing quite like heading in store and seeing the products for yourself, especially because you can get a feel for their size and quality.  

A Smeg coffee machine makes for the perfect Christmas gift for the caffeine lover in your life

Smeg’s Regent Street store also comes with some added surprises which help to enhance the shopping experience. The store's setting is beautiful; you'll first be greeted by Smeg’s stunning floor-to-ceiling ‘living wall’, which is replete with verdant green foliage. Head downstairs and you'll discover Smeg's cook school theatre and extended range.

Smeg Regent Street is also home to a range of produce from the brand’s own Italian farm, Montecoppe. In store, you’ll be able to take home the likes of wines and Proseccos, as well as Organic Parmigiano Reggiano (at your preferred strength) and condiments including red onion and orange peel compote. Especially for the Christmas season, the store is offering festive hampers which are filled with produce made and sourced by Smeg’s Montecoppe farm.

Worried about hosting Christmas Day? Smeg also offers large appliances including fridges and range cookers

With the chance to check out appliances before purchasing them and the opportunity to try some authentic Italian food and drink, the prospect of hitting the shops this Christmas suddenly seems a little less daunting.

To experience Smeg’s full range, visit their website or head to 14 Regent Street St. James's, SW1Y 4PH.

This article was produced in collaboration with Smeg.