54% of millennial's ditch gravy so their Christmas dinner looks good for Instagram

Beige foods are out and colourful ingredients are in

Updated on 03 December 2019 • Written By Eamonn Crowe

54% of millennial's ditch gravy so their Christmas dinner looks good for Instagram

A new survey has revealed that Christmas dinners are the latest meal to have fallen victim to the "doing it for the ‘gram" trend, with 54% of millennials planning to avoid beige foods on Christmas Day, so that their dinners will look more attractive on Instagram.

The research was conducted by American Express Shop Small, and revealed that over half of millennials said they would make a special effort to purchase colourful foods for their Christmas dinner, while darker foods such as gravy and stuffing will be cast aside.

The study also revealed that 78% of Brits will post pictures of their Christmas dinner on social media this year, with Instagram users taking extra care to make sure that their dinner plate rakes in the likes. The ban on beige foods will see former classic Christmas dinner components such as gravy, stuffing and even turkey swapped out for the more colourful likes of red cabbage, purple broccoli and rainbow carrots.

Even more alarming is that a smaller proportion of those surveyed (29%) said that they will make their families wait between two and seven minutes before allowing them to begin tucking into their Christmas feast, so that they can ensure they get the perfect snapshot first.  

In slightly more positive news, the study also revealed that 72% of millennials will seek to buy ingredients for their Christmas dinners from small, independent businesses.

Wondering what foods are good enough to make your Instagram feed this Christmas? You can find the top 10 foods that millennials will be purchasing below:

  • Sweet potato
  • Red cabbage
  • Rainbow carrots
  • Beetroot
  • Butternut Squash
  • Purple Brussel sprouts
  • Purple Broccoli
  • Purple Potatoes
  • Kale
  • Jackfruit

If Instagram lovers are worried about Christmas Day, we’re sure they’re already thinking about NYE too. If you’re stuck for inspiration, check out our guide to New Year’s Eve in London.