Chef and restauranter Marco Pierre White has said that he wants to be cremated in his own restaurant’s pizza oven so that his children can sell the ashes on Ebay.
He says: “I want a nice cremation. People could buy my ashes by the gram and bake it into bread. I think lots of people would buy my ashes. Once you’re gone you’re gone, so why not? Maybe I could even be cremated in my new pizza oven.”
The oven White refers to is located in his new pizza restaurant Mr White’s which is his first restaurant to open in London’s west end in the last 10 years. All the profits from the venture will go to his four children, he has said.
The newly-launched restaurant in Leicester Square is a huge four-storey site offering 600-cover seating that fuses British heritage with Italian influence. The menu will focus on grills, steaks, chops and pizza alongside drinks made with White’s very own London Dry Gin which launched earlier this year.
Nick Taplin, chairman and chief executive of Black & White Hospitality, said: "[Leicester Square] is arguably one of the most iconic areas of London and is known worldwide as the place to go for entertainment. Around 2.5 million people visit Leicester Square every week, so is one of the capital's busiest places.
"Mr White's is the perfect fit for Leicester Square. It's an evolution of taking tradition and quality ingredients and placing it in an easy to access, relatable and charismatic setting that has been created purely for the guest who wishes to enjoy easy and affordable dining. It was an easy decision to launch a new International brand here."
Marco Pierre White was the first British chef to be awarded three Michelin stars in 1994, at the age of 32.
In other foodie news, Claridge’s is closing Davies and Brook after the hotel refuses to allow chef Daniel Humm to make it fully vegan