Hospitality group Incipio has announced four new restaurants as part of a £1.3b redevelopment project at Kensington Olympia. This historic venue, which first opened its doors in 1886, is set to undergo an impressive transformation which will include four brand new dining concepts.
The new spaces will launch from October 2025 through to mid 2026, including a rooftop wine bar and late night Tokyo-inspired eatery, reportedly costing the group around £14 million. Known for its venues like Pergola on the Wharf, The 411, and The Prince, this ambitious scheme will see Incipio take the lead on almost half of the food and drink outlets available at Olympia.
The four new concepts will offer a varied range of dining concepts, spread across several floors. Wolves of Tokyo, a high-energy Japanese restaurant, will boast a rooftop bar and space for up to 800 guests. Arbour will offer a laid-back, casual dining space serving up fried chicken and smash burgers across 15,000 square feet. Lillie's will provide a refined setting for al fresco dining, with menus packed full of British small plates and sparkling wines. Juno will take the title as the UK’s largest Italian restaurant, serving affordable, all-day plates.
![Interiors of four new restaurant concepts at Kensington Olympia]()
From top-left to bottom-right: Lillie's, Wolves of Tokyo, Juno, and Arbour
Funded by a range of investors, including Deutsche Bank and Yoo Capital, the 14-acre redevelopment will firmly establish Olympia as one of London’s most vibrant dining destinations, with an estimated 10 million visitors expected every year.
Ed Devenport, CEO of Incipio, commented: ‘These venues represent our most ambitious and diverse project to date.’
‘We’ve crafted four distinct concepts that celebrate the best of global food culture while offering something truly special for London. Olympia gives us the perfect platform to deliver unforgettable experiences at scale.’
Lloyd Lee, from Yoo Capital, added: ‘When we first began building the vision for Olympia, we made a commitment to showcase young energetic British companies like Incipio, who represent a bold new generation of visionary British culinary entrepreneurs, creating original new concepts, menus and experiences for Londoners and visitors from further afield.’
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