Situated on a busy thoroughfare in central London, Naroon Fitzrovia is a contemporary Persian restaurant and café, inspired by the culinary heritage of northern Tehran’s Naroon suburb.
Set in vibrant Fitzrovia, a district steeped in creative history and flanked by literary connections, Naroon enjoys excellent transport links and a dynamic street scene. Occupying a bright, modern space, Naroon Fitzrovia skilfully combines cosy, wood-accented interiors with sleek contemporary design. It features comfortable table seating, a central bar area and outdoor tables at the front - ideal for both casual lunches and intimate dinners. The atmosphere is relaxed yet refined, with welcoming staff and a layout catering to diners, families and groups. Naroon offers generous portions and quality ingredients, renowned for its cosy, authentic atmosphere and flavorful cuisine.
With founders Reza and Mohammed Malekzadeh at the helm, Naroon elevated its original Fitzrovia site in early 2024, doubling capacity and introducing an enhanced à-la-carte menu alongside a more focused café concept next door. The result is a dual-purpose venue: café by day, Persian dining destination by evening.
The pleasingly varied menu spans contemporary Persian dishes. Breakfast and brunch options include avocado poached egg, Persian omlette and sweetcorn fritters. There’s an array of salads including roasted aubergine and shirazi as well as small plates including hummus, tarama, baba ghanoush and vine-leaf sarma. Grilled mains feature kebab koobideh, lamb and chicken skewers, mixed grilled platters and saffron-braised lamb shank, often praised for its tenderness. Brunch offerings such as avocado toast with poached egg, Persian omelette, and sosis bandari highlight Naroon’s accessible daytime cuisine. The drinks offering includes a wide variety of wine and some cocktails.
With its blend of contemporary Persian flair, convivial environment and convenient central location, Naroon Fitzrovia stands out as a compelling dining choice for both casual and celebratory occasions in central London.