Jolene Soho is located on Bridle Lane inside the Aries store in Soho, offering a casual dining experience and a place to catch up over coffee, with a focus on freshly baked goods and simple, high-quality food. This outpost is part of the wider Jolene family, known for its dedication to organic and sustainable practices, with other London sites in Newington Green, Shoreditch, Holloway, and Islington.
The menu revolves around freshly baked bread and pastries, crafted using stone-milled flour from sustainably grown grains. The approach to food is straightforward, with an emphasis on seasonal ingredients and minimal intervention. Each day the counter is loaded up with pastries, ranging from croissants and pain au chocolats to the popular seasonal fruit danishes, and sausage rolls. Jolene also sells sandwiches, made with freshly baked Jolene bread, as well as in-house kombuchas, coffee and more.
The space features a central communal table alongside additional seating, creating a relaxed and informal environment. Shelves of freshly baked bread are displayed prominently, adding a functional yet aesthetic touch to the interior. Large windows allow natural light to flood in, while the open layout supports a sociable and unfussy dining experience. You can also buy Jolene merchandise here, ranging from hats and tote bags to trousers and t-shirts.
Jolene Soho offers takeaway options, making it a convenient choice for those looking to enjoy its baked goods or meals on the go. The restaurant operates on a walk-in basis, so reservations are not required.