About Gaucho Charlotte Street
OPENS 9 DECEMBER 2019
Set among concrete office blocks on the quieter, northern end of Charlotte Street, the Fitzrovia outpost of the Gaucho chain has always been a buzzy medialand haunt par excellence, but it’s set to get a whole lot more on-trend thanks to its eco-makeover. Gone are the trademark black and white fixtures, shiny surfaces and cowhide seating, replaced instead with earthy tones designed to evoke the Pampas of Argentina and the modern spirit of real gauchos (Argentine cowboys/girls).
It’s not just the decor that’s changing in this 25-year-anniversary rebrand either – Gaucho’s whole concept is changing to become more socially and environmentally conscious. From employing people deemed ‘unemployable’ to improving its carbon footprint, installing sockets for remote workers and welcoming dogs, Gaucho 2.0 marks a distinct change in creative direction that is sure to win new fans.
Loyal diners need not fear though – the new owners are keen to stay true to the brand’s DNA with a menu based firmly around modern Argentinian cuisine. Steaks still take centre stage and are available in a variety of cuts and weights, from melt-in-the mouth lomo (fillet) to traditional churrascaria (a marinated spiral cut), while new items will include the likes of Atlantic cod with garlic and herb half-lobster, spatchcock chicken and beetroot risotto. For steak enthusiasts, there’s a brand-new four-seater ‘beef bar’ where diners can watch and interact with the chefs as they deliver tartare, carpaccio and a variety of specials and new dishes.
Starters are still distinctly Latin (try the tangy ceviche made with thumb-sized queenie scallops or a selection of empanadas), and the menu rounds off with the likes of sweet, creamy dulce de leche cheesecake. Pre- or post-prandial cocktails can be sipped in one of two elegant cocktail bars, and on certain nights the restaurant will host movie nights where guests will eat and drink what they see on the screen.