This vegan café chain from America is a smash hit with plant-eating millennials in London and its Oxford Circus location serves the group’s forte of meat-free fast-food to the masses. Following a similar design scheme as its other four sites across London (there’s one in neighbouring Covent Garden, one at Tower Bridge and another at the O2 in Greenwich), you can witness the monochrome tiles, floor-to-ceiling windows and funky table tops at this branch too.
The casual diner-styled restaurant serves up plant-based, nutritious and ethically sourced meals to a hungry lunch crown via its deli counter with the menu displayed on giant boards behind it, but it also caters for dinner (expect paper crockery still, though, and meals served on trays).
On the menu, you can find salads, pasta, burgers, sandwiches, brunch dishes and a dedicated take-away menu. Classic dishes such as mac and cheese are given a vegan spin with sweet potato and cashew cheese sauce, shiitake bacon and almond parmesan, whereas entirely new plant-based plates are dished up – avocado pesto pasta, for instance, made with an avocado and cashew pesto, grape tomatoes and almond 'Parmesan'. Other plant meals include the guac burger, the pesto meatballs (made of mushrooms) or the detox kale salad.
There’s also a London menu featuring fish & chips, with tofu replacing the cod, and a Sunday roast with a salt-baked celery root replacing the meat. As if that wasn’t enough, there’s a canine menu for your doggie, giving you the option of purchasing cupcakes (or pupcakes as By CHLOE calls them) or peanut butter dog bones for your pet.
Elsewhere, the wide selection of juices, smoothies, iced coffees and hot drinks make it a great place to pop into for a quick pick-me-up. The outdoor seating also makes people-watching (which is always fun in Soho) a possibility and provides an option on hot summer days.