Proving that chain restaurants don’t have all the fun on Piccadilly Circus’s tourist highway, this archetypal brasserie provides Gallic staples at low prices in the glitzy surrounds of a cavernous former ballroom dripping with marble-clad charm. Start with a hefty bowl of soupe à l’oignon or a clutch of escargots slathered in parsley butter, ahead of baked trout with almonds, smoked pork belly or something more exotic such as spicy merguez sausage with couscous. Steaks are also perennially popular, from good-value haché with pepper sauce all the way up to a luxe rib-eye with Café de Paris sauce. The separate gluten-free menu’s “wonderful choice” gets a special mention, while over 30 selections from the all-French wine list are sold in five measures. Accusations of “unexciting” dishes are not unfounded but, for those who want a good French meal in the West End at a reasonable price, Zédel is hard to beat – especially when you factor in surefooted service and the festive atmosphere.