London Cru Urban Winery

Up to 120

About London Cru Urban Winery

London CRU is the UK’s first urban winery, based in an old Victorian warehouse - once a gin distillery - down a quiet alleyway near Earl’s Court. Inside you’ll find a state-of-the-art winery - London CRU wines have scooped many awards over the years - but this historic site also doubles as a unique private event venue, available for all sorts of private and corporate events from exhibitions, meetings and conferences to parties and drinks receptions.

There are two distinct spaces available for hire within the winery. The larger space is the Tank Room - this industrial-chic space is where London CRU’s stainless steel maturation tanks live and where the wines are made. A thoroughly unique, black canvas space, the Tank Room can be set up for almost any sort of event, with capacity for up to 70 standing guests or 45 seated. There’s space for private dinners and banquets, as well as conferences, and London CRU also has a few handy facilities on hand - AV equipment, projector and screen, and a table tennis table, should you need them.

The Barrel Room is the second, more intimate space - London CRU’s wooden wine barrels form the centrepiece of this room, which also has a plasma screen, a piano, and an additional little breakout area. This space is more suited to cosy private drinks parties, dinners and small offsite meetings.

When it comes to catering, London CRU can lay on a bevy of cheese and meat platters, as well as canapes, bowl food or a full three-course banquet, with all dietaries catered for wherever possible. The team are also happy to host self-catered events. Naturally, drinks aren’t a problem!

London CRU also hosts lots of wine tasting events and winery tours, and the team can build bespoke packages to give guests a unique experience as part of a private event.

Venue Facilities
Caterer not restricted
Exclusive Hire
Team building facilities
Video conferencing
Wifi available

Good to know

Up to 120
Venue Hire Cost
Venue Type
Meeting room, Party venue, Sustainable
Venue Style
Blank canvas, Cool, Creative, Fun, Historic, On trend, Quirky and unusual

This venue also offers

London Cru Urban Winery
Christmas Parties

London Cru Urban Winery

London Cru Urban Winery
Private Group Dining

London Cru Urban Winery

Videos and 360 tours

Drag Queen Wine Tasting At London Cru
A Day In An Urban Winery

London Cru Urban Winery Events

£28Winery Tour
Winery Tour

09 Jul 2024

This is our classic tour of the London Cru winery. Just a 3-minute walk from West Brompton station, on the tour the participants will discover how we make wines right here in Fulham. We will taste the current range of wines, explore how the wines were made, talk about our local regions, and provide an accessible introduction to how we do things.

More Details
£170Winemaker for a day
Winemaker for a day

13 Jul 2024

For this 5 hour event, we look past flavours and aromas and pull the curtain back on how wines are really made. With a focus on sensory experimentation, tasting, and benchmarking acids, alcohol, sugars, and tannins. The aim of the morning is to immerse ourselves in the world of wine in a unique cellar-setting to build the skills to approach wine like a winemaker.

More Details

London Cru Urban Winery Rooms

Full Venue Hire

Full Venue Hire

Room size: 100m²

A sleek, clean, industrial space, have your event amongst the stainless steel tanks where our wine is made – the perfect setting to make your event stand out! Our unique Tank Room offers an adaptable space for a range of events from launches, private dinners, conferences, to larger gatherings of up to 70 standing

Enquire about this room


21-27 Seagrave Road, Fulham, London, SW6 1RP

020 7381 7096


Testimonials For London Cru Urban Winery

A fabulous evening, for friends, family and corporate guestsAPRIL, 2024

London CRU Winery, hosted the YGS intermit event, comprising of 30 women, for our March Women in Tech evening the "Chief Wine Officer." Beth was not only a pleasure to deal with whilst organising the event, but an absolutely fantastic host on the evening too. The Venue itself is a fantastic space, some great features and talking points. Lastly....the Wine, what can I say. I'll be ordering my case of the English Sparkling this week.I would recommend this venue to anyone looking to host a fabulous evening, for friends, family and corporate guests.

Sophie Dees

Definitely coming backJANUARY, 2024

Came here for a corporate event in the evening. All the team were very friendly and welcoming and their wines and food were great. Definitely come back at some point with the other half to try more wine. Thank you

James Anderson

"I recommend you visit this place"SEPTEMBER, 2023

The London Cru Winery is perfect for any work/corporate event. We had a great time tasting wine with our clients and partners. Lona was extremely helpful and made the whole evening a delight. We all took some bottles home to enjoy - the wine is gorgeous. I recommend you visit this place.

Corporate event

Meeting Room Hire & TastingJULY, 2023

Fantastic place to hold a meeting. Really interesting modus operandi. Wines are really good - all expertly described and introduced by Alex. Highly recommended.

Richard Millar

Winemaker For A DayJULY, 2023

I won't spoil the surprise, but being able to doctor one of their wines to exaggerate the different characteristics was fantastic.

Mark O

Meet the team
London Cru Urban Winery

Alex Hurley


Alex Hurley is London Cru’s winemaker, who started his career at a small winery near Melbourne, and has gone on to complete the Vinifera Euro Masters, a Masters in Viticulture and Enology and also worked in wineries in Montpellier, Bordeaux and Turin whilst studying. His passion for English wine began at Gusbourne in Kent, which he’s carried with him since his move to London Cru.

London Cru Urban Winery

Beth Brickenden

Events & Education Manager

Beth Brickenden heads up the events side of things at London Cru, and comes with a wealth of knowledge from throughout her career. After gaining experience with some of London’s most celebrated bars, restaurants and chefs, Beth moved her attention to demystifying wine tasting, and has appeared on Amazon Prime’s ‘The Three Drinkers in Ireland’ as well as her Edinburgh Fringe Festival sell-out show ‘Drag Queen Wine Tasting’. As well as this, Beth has also gained an educational background through the Wine & Spirits Education Trust (WSET).

London Cru Urban Winery

Aaron Jolley

Commercial Director

Aaron Jolley works as the Commercial Director with over 15 years experience as a wine professional. Past roles include curating wine lists for Michelin-starred restaurants, launching award winning wine products and successfully managing his own wine bars. With an unwavering passion for winemaking, Aaron looks to elevate the wine experience for connoisseurs and enthusiasts alike.

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