Following a recent ‘Cotswolds comes to Kensington’ spruce-up, The Hereford Arms now also features a commemorative collage of Alfred Hitchcock movie posters – the director of some of cinema’s greatest mystery films lived not much more than 39 Steps away from this agreeable, South Ken tavern (circa 1845). You don’t need to be a private eye to work out why this place draws a well-heeled local following: a fine range of tip-top Fuller’s ales (Honey Dew, ESB, Traitor’s Gate etc), plus pints of prawns, savoury croquettes, whitebait and a full pub-grub menu at affordable prices see to that. Expect tagliatelle with watercress pesto, short-rib cottage pie, quinoa, pomegranate and feta salad or lemon sole with capers and brown butter framed by assorted starters and hearty puds. Reasonably priced wines kick off with Chilean house selections below £16.