International, Middle Eastern·
Silver Award

SquareMeal Review of ROVI

Silver Award

Having been open for a few years now, it feels as though ROVI has really settled into itself. We wonder if Ottolenghi’s accessible reputation means that ROVI is rarely considered among London’s higher restaurant echelons, but on the strength of our experience, this is a fascinating restaurant that isn’t afraid to try new things.

ROVI’s pine dining room seemed sleek and beautiful when it first opened - the Instagramification of London’s restaurants since has left it looking a bit plain. The bar in the centre is a very smart centrepiece, but tables do feel rather too efficiently packed in, and a little cramped as a result.

Still, food is where ROVI truly excels. Neil Campbell has carved a unique, distinctive style at ROVI that leans heavily into the tang and funk of ferments, pickles, kombuchas, shrubs and everything in between. These may seem like trivial additions, but they really lift dishes to new levels. The celeriac shawarma is an icon at this point, but it’s the fizzing fermented tomato salsa that blasts it into the stratosphere. Smoky lamb ribs are slow-grilled to perfection in a black garlic marinade, then lifted by the simple addition of a pickled chilli.

Desserts are so often an afterthought, but clearly someone in the team has a real talent for pastry. A blood orange treacle tart provides layers and layers of intrigue - bitter orange treacle, the crunch of superb pastry (with hidden cornflakes), and a creme fraiche sorbet that cuts through it all. It’s exceptional - worthy of any top restaurant in London.

Not everything is quite so successful. Grilled octopus with preserved lemon and cascabel oil promised much but felt a bit flat, and a dish of coffee-roasted beetroot with basil and grapefruit, though a fascinating combination, wasn’t quite for us. This is a restaurant that is always striving to innovate - it doesn't always come off, but it’s breathless stuff when it does.

Good to know

Average Price
££££ - £50 - £79
International, Middle Eastern
Cool, Fun, Glamorous, Lively
Food Occasions
Dinner, Lunch
Special Features
Vegan options, Vegetarian options
Perfect for
Child friendly, Group dining [8+]


At Rovi, renowned chef Yotam Ottolenghi and head chef Neil Campbell get together for an eco-conscious and boundary pushing project.

This venture by one of London’s most famous chefs puts fermentation at the centre of many of their dishes. From kimchi to kumquat kosho and everything in between, the menu is dotted with interesting fermented flavours. Much of this comes via Campbell, who was previously head chef at Bruno Loubet’s revered Grain Store in King’s Cross..

In the often packed Rovi, guests are invited to take a seat in this simple and elegant restaurant, just a short walk from Oxford Circus. While tables are close to each other, the bustling atmosphere makes for a memorable dining experience.

The menu includes smaller sharing plates such as mammole artichokes served with crowdie cheese and an orange chermoula, a sort of North African relish. If sharing is not in the cards, Rovi offers some highly recommended mains, like the clementine duck breast or the salted cod, served with chickpeas, garlic confit and Jerusalem artichokes.

Scandinavian and Japanese influences are found in almost every single dish, alongside Ottolenghi’s well known Middle Eastern flavours. If one dish has made a name for itself at Rovi, it has to be the celeriac shawarma which feels like a true innovation. The rich and smoky slow-cooked celeriac is definitely worth a try.

So often an afterthought, desserts have not been forgotten here. Rovi offers an impressive lineup such as the showstopper chocolate and black cardamom ice cream or the black barley miso fudge. For drinks, Rovi offers some eye-catchingly named concoctions. A cognac based cocktail named ‘Penicillin No.2’ or the ‘Eros 75’ should set the mood for this exciting slice of the Ottolenghi empire.


Who owns the restaurant?

It is part of Yotam Ottolenghi's restaurant group.

Helpful? 0

Who is the head chef?

The head chef is Neil Campbell, who was previously head chef of The Grain Store in King's Cross.

Helpful? 0

Do I need to book a table?

The restaurant is often very busy so booking is advised.

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ROVI is featured in


59 Wells Street, Fitzrovia, London, W1A 3AE

020 3963 8270 020 3963 8270


Opening Times

Mon 12:00-15:00
Tue 12:00-15:00
Wed 12:00-15:00
Thu 12:00-15:00
Fri 12:00-15:30
Sat 12:00-15:30
Sun 12:00-15:30
Mon 17:00-22:30
Tue 17:00-22:30
Wed 17:00-22:30
Thu 17:00-22:30
Fri 17:00-22:30
Sat 17:30-22:30
Sun Closed


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4 Reviews 


24 November 2022  
Food & Drink 5
Service 5
Atmosphere 5
Value 5

Wonderful food, fabulous atmosphere. Our absolute favourite!

cassandra M

23 November 2022  
Food & Drink 5
Service 5
Atmosphere 5
Value 5

excellent food and service


28 June 2019  
Fantastic healthy, original, gorgeous plating, excellent staff.


27 June 2018  
A brand new Ottolenghi restaurant in the heart of buzzing Fitzrovia -- with a focus on vegetarian dishes.
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020 3963 8270 020 3963 8270

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