Roll Boys Shoreditch is a resident bakery known for its delicious varieties of cinnamon rolls. The bakery operates from My Favourite Sandwich on Commercial Street on Saturdays and Sundays.
Founded by George Artemi, Roll Boys has built a strong online following, inviting viewers to become a part of its story. Sharing content via Instagram, Tik Tok and YouTube, Roll Boys connects with people using behind-the-scenes footage, clever storytelling and a personal tone.
Operating as a residency pop-up, Roll Boys has found a home at My Favourite Sandwich, a blush pink sandwich shop in the heart of Shoreditch. The pocket-sized venue is designed mainly for takeaway service, with a handful of seats out front.
Roll Boys' menu is concise, offering four signature flavours, and two limited edition varieties. Their signature cinnamon roll recipe is available ‘Naked’ with a simple dusting of cinnamon sugar and your choice of frosting on the side - the Madagascan vanilla frosting is recommended as the most classic flavour combination. For something more experimental, there’s the ‘Cookie Butter’ flavour, made with Biscoff frosting, Biscoff sauce and Biscoff crumbs, or the ‘Nutella Cream’, made with Nutella frosting and candied hazelnuts. Limited edition flavours are often seasonal and unique, such as the ‘Toffee Apple Crumble’, with custard frosting, homemade crumble, and toffee sauce, or the ‘Ginger Bread White Chocolate’ with a gingerbread paste, white chocolate chips and gingerbread crumb.
The menu changes frequently, offering regulars a new experience each time, and the cinnamon rolls are available for both dine-in and takeaway. The bakery also sells cool merchandise, like t-shirts and caps, for true fans of Roll Boys.
Whether you’re looking for a sweet treat while shopping in Shoreditch, or after a fluffy cinnamon roll to take home, Roll Boys is an exciting addition to the vibrant Commercial Street.