It’s Bagels Soho brings the unmistakable taste of New York to the heart of London. Tucked on the corner of D’Arblay and Berwick Street, this buzzy Soho location marks the third opening from founders Dan Martensen and Clare Richardson, whose homesickness for a proper New York bagel led them to start baking their own. What began as a lockdown experiment soon became a cult favourite, with queues stretching round the block and a loyal following that’s only grown with each new site.
The menu is simple but deeply satisfying. Each bagel is hand-rolled, boiled and baked daily using a traditional technique that ensures just the right balance of chew and crust. Flavours include all the essentials: plain, sesame, poppy, cinnamon raisin and the signature ‘everything’ bagel, generously seasoned and reliably crisp. Fillings range from the hearty to the classic — think bacon, egg and cheese, house-made tuna salad, or smoked salmon with cream cheese, red onion and capers. There are also vegetarian options, as well as whipped flavoured schmears including scallion, dill and honey butter.
Inside, the space channels a modern take on the classic New York deli. Black and white chequerboard tiles, warm wooden shelves and a glass counter filled with tempting pastries set the tone for a fast-paced but friendly experience. Seating is limited, keeping the focus on takeaway, but the atmosphere is welcoming and well-paced. Service is quick, efficient and unfussy, even during the busiest hours.
It’s Bagels Soho captures something hard to fake: the feeling of a place born from genuine passion. Every detail reflects the founders’ love for the original New York bagel and their commitment to doing it properly. For anyone craving comfort, quality and a bit of city bustle, this little corner of Soho delivers.