Farina Pizzeria Napoletana is a slice of Naples in the heart of Notting Hill, London. Located at Notting Hill Gate, this vibrant pizzeria is the dream-turned-reality of two lifelong friends from Naples and Salerno, who set out to bring truly authentic Neapolitan pizza to the city - with no gimmicks, no shortcuts, and absolutely no compromise.
Inside, Farina blends rustic charm with a contemporary edge. The space is relaxed and welcoming, perfect for a casual dinner with friends or a cosy date night. The open kitchen adds a touch of theatre, allowing guests to watch the pizzaioli at work as they craft each pie with precision and passion.
Farina Pizzeria Napoletana was awarded Best Pizza in London by Time Out in 2023, a testament to its dedication to authentic Neapolitan techniques and top-tier ingredients. The menu is a celebration of tradition, with pizzas made entirely from scratch using live yeast and Caputo farina flour. The dough is slow-fermented for up to 48 hours, resulting in a light, airy base with a beautifully puffy cornicione (crust) that’s easy to digest and full of flavour. Each pizza is hand-stretched into the classic ruota di carro shape - over 12 inches in diameter - just like you’d find in the backstreets of Naples.
The commitment to quality and authenticity speaks volumes about the team behind the scenes. Every detail - from the ingredients to the technique - reflects a deep respect for Neapolitan culinary heritage.
Whether you're a pizza purist or simply in search of a great meal in a lively London neighbourhood, Farina Pizzeria Napoletana offers a warm, flavour-packed experience that’s hard to beat. It’s not just about eating - it’s about enjoying pizza the way it was meant to be: fresh, honest, and made with love.