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The first London site for this US chain of hip vegan cafés has been designed with millennials in mind. A pink neon sign reads ‘guac save the Queen’, there’s floral wallpaper in the loos and you can even purchase By Chloe merch (hats sell for £10). For all its bells and whistles though, this is essentially a meat-free fast-food joint. Despite slightly chaotic counter service, By Chloe succeeds with a menu of casual vegan cuisine: mac ’n’ cheese comes topped with chewy shitake ‘bacon’ and a sweet potato and cashew sauce to make it silky, while a juicy meatball sub swaps out mince for mushroom balls slathered in marinara and basil pesto. The in-house range of juices and smoothies match well with the likes of a taco salad mixing lightly-spicy seitan chorizo with crunchy broken taco shells. Despite being geared towards the lunchtime trade, the restaurant was bustling on our evening visit, and with a Tower Bridge sequel already confirmed, we’re likely to see a lot more of this Chloe around town.
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