Bluebird Café White City

International, Modern European·
London, W12 7FR ·Website ·Call020 3940 0700

SquareMeal Review of Bluebird Café White City

Chelsea stalwart Bluebird Café has spread its wings westward to White City, where it has landed as part of the redevelopment of the former Television Centre. Fans of the original will probably like the look of the new place, but newcomers to the Bluebird brand may wish that the original’s 1990s stylings had been updated for this reincarnation – although the bar is beautiful. 

The all-day menu emphasises crowd-pleasing classics – nothing wrong with that, except some of what we tried was decidedly mediocre. Steak tartare to start looked and tasted unappealing, with the meat far from tender and the bread bordering on stale. Meanwhile, a broad bean and ricotta salad did not taste fresh and was under-seasoned.

Main courses were better: chicken curry was textbook stuff, well presented and well spiced, while nduja-crusted yellowfin tuna with grilled onions showed dexterity with the flavouring and originality with the ingredient combination. Puddings also pleased, as did the range of drinks on offer, but on current form, this Bluebird has yet to take flight.


Good to know

Average Price
££££ - £30 - £49
International, Modern European
Cool, Fun, Lively
Food Occasions
All day dining, Breakfast, Brunch
Alfresco And Views
Outside seating, Terrace
Special Features
Vegan options, Vegetarian options
Child friendly, Group dining [8+]
Food Hygiene Rating

About Bluebird Café White City

You might be familiar with Bluebird’s original café in Chelsea on the iconic King’s Road, which became known for delivering best of British fare amidst glamourous interiors (like every other D&D venue). But 2018 marked the beginning of the Bluebird Café expansion when it opened another restaurant in W12, pitching its nails in what was formerly the Television Centre. Diners can expect the familiar buzz and charm of its original site, with the White City restaurant offering an all-day drinking and dining menu in chic surroundings.  

In the morning, the café terrace is the perfect place to enjoy everything from a power breakfast to a leisurely work lunch. It serves a dedicated eggs menu from 11am to 5pm every day, so customers are never without the option of avocado and poached eggs on toast. While other everyday staples take inspiration from global cuisine, everything from salads to curries, burgers, fish and chips, pasta and more. Starters might feature tamarind chicken with spring onion and sesame seeds, or burrata with beetroot and candied walnuts. While salads include the likes of a tuna poke bowl and a classic Caesar salad. Main courses include flat iron steak with chimichurri, watercress and fries, the Bluebird cheeseburger and butter chicken curry, while desserts are traditional and crowd-pleasing: think chocolate brownie with honeycomb ice cream.  

On weekends, Bluebird Café serves a specific brunch menu which features a select collection of all its classic dishes, with the addition of eggs benedict, florentine and royal.  

In the evenings Bluebird Café transforms from a relaxed café into a restaurant and bar, where guests can unwind over wine and cocktails or have dinner with friends. There is a strong list of cocktails on offer, from aperitifs to Bluebird signatures, along with a lengthy international wine list which includes a number of organic bottles.  

Interiors are stylish and chic, featuring geometric-patterned furniture and wallpaper, a pink bar at one end of the restaurant decked out with green bar stools, burgundy leather booths and a bright atmosphere suited to its all-day offering.  

Special offers for Bluebird Café White City

1500 Points

For all diners to this restaurant, spending over £40.

Offer expires 30 Sep 22.

1000 Points

For all diners to this restaurant, spending over £30.

Offer expires 30 Sep 22.

1000 Points

For all diners to this restaurant, spending over £40 on Mondays to Wednesdays.

Offer expires 30 Sep 22.

750 Points for lunchtime diners

For all diners to this restaurant, spending over £25, lunchtimes only.

Offer expires 30 Sep 22.

15 points for every £1 spent

For all diners to this restaurant, spending over £120.

Offer expires 30 Sep 22.

500 Points for lunchtime diners

For all diners to this restaurant, spending over £25, lunchtimes only.

Offer expires 30 Sep 22.

100 Points

For all diners any day, every time

Offers cannot be combined. You will be awarded the offer that gives you the most reward points.

Bluebird Café White City is featured in

This venue also offers

Bluebird Cafe White City
Event Party Venue

Bluebird Cafe White City

Bluebird Cafe White City
Private Group Dining

Bluebird Cafe White City


101 Wood Lane, London, W12 7FR

020 3940 0700


Opening Times

All day
Mon 11:00-21:00
Tue 11:00-21:00
Wed 11:00-21:00
Thu 11:00-21:00
Fri 11:00-21:00
Sat 11:00-21:00
Sun Closed


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1 Review 

Alex G

30 April 2018  
Food & Drink 2.5
Service 3.5
Atmosphere 2.5
Value 3
Mixed signals
Long-established as a fixture on the King’s Road in Chelsea, the Bluebird has now spread its wings. A second venture bearing the same logo and concept has just opened in White City. More are apparently planned too. However, the Bluebird is not the Ivy: there is nowhere near as much general affection for the former as the latter. Whereas the Ivy has flourished in its multiple locations, showing that traditional British values (and cooking) can travel/endure, the Bluebird evokes Chelsea decadence, and found its apogee over a decade ago – at least in my opinion. Moreover, White City is quite distinctly not a glamorous location. Yes, Television Centre is being redeveloped and there probably is a ready enough crowd of local workers and new homeowners to populate the place, but the view from the Bluebird remains depressing, looking out onto the Westfield edifice and the underground line. Inside, it’s little better. Admittedly there are some nice booths, but the décor seems resolutely stuck in the 1990s. We’ve all moved on; it’s not a decade about which I’m yet nostalgic and I doubt whether there’s enough ‘retro-cool’ here for Millennials. A similar observation could be made about the music. On the mid-week night when my comrade and I visited, we were certainly not getting warmed up to go clubbing, yet the choice of tunes seemed quite inappropriate for the guests present. Food-wise, diners have a bewildering list over which to ponder. ‘All-day dining’ is a great concept in principle, but there is a fine line between this and tyranny of choice. ‘Classics’ have a section of their own, but how they might be paired with snacks, starters, sandwiches, mains and/or salads was not at all clear to either of us. Moreover, some items (such as pork belly) seemed to be available in similar formats in both the starter and main sections. Starters were instantly forgettable, but mains were – at least – better. Neither dish we opted for to begin ought to have been too challenging for the kitchen to prepare: steak tartare and a broad bean & cheese salad. The former, however, lacked the tenderness and flavouring that was expected, while the latter seemed neither to emphasise freshness nor seasoning. For the mains, chicken curry was great. It should have been, since we were helpfully informed that the head chef is Indian. The dish delivered everything I expected of it: spicy, creamy, balanced and satisfying. My comrade’s tuna also pleased. Nonetheless, there was certainly no sense of ‘wow’ or ‘OMG-we-must-return’ felt by either of us by the evening’s close. I’m rarely in the area anyway, but Bluebird will probably flourish, at least as a natural place for those who have to be.
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