SquareMeal Review of
Shake Shack Leicester Square
The burgers of this US Goliath might appear tame compared to the rock-and-roll efforts by our home-grown Davids, but there’s a reason Shake Shack has outlets worldwide – several actually. Firstly, it’s conscientious about sourcing, so its UK burgers use Aberdeen Angus beef and its hot dogs are made with free-range pork from an East Anglian farmer; further Anglophile flourishes include ale-marinated shallots and sundaes topped with St John London’s cult brown-sugar biscuits. Just as importantly, this fast-food joint also serves wine and beer – and exclusively bottled wines at that. Finally, don’t forget the chain’s other USP: a constantly rotating, tooth-rottingly sweet parade of frozen custards whose flavours range from toffee apple to chocolate-covered marshmallow, served as ‘concrete’ ice creams or thick shakes. All are welcome to join the queue, and no customer is denied the Shake Shack experience – they even do doggy treats.