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The burgers of this US Goliath might appear tame compared to the rock-and-roll efforts by our home-grown Davids, but there’s a reason Shake Shack has outlets worldwide – several actually. Firstly, it’s conscientious about sourcing, so its UK burgers use Aberdeen Angus beef and its hot dogs are made with free-range pork from an East Anglian farmer; further Anglophile flourishes include ale-marinated shallots and sundaes topped with St John London’s cult brown-sugar biscuits. Just as importantly, this fast-food joint also serves wine and beer – and exclusively bottled wines at that. Finally, don’t forget the chain’s other USP: a constantly rotating, tooth-rottingly sweet parade of frozen custards whose flavours range from toffee apple to chocolate-covered marshmallow, served as ‘concrete’ ice creams or thick shakes. All are welcome to join the queue, and no customer is denied the Shake Shack experience – they even do doggy treats.
Has the all mighty burgerus americanus found its Central London zenith? Has this town’s burger craze jumped the shark?I tagged along for a slurp and bite at the opening party. Judging from the many celebrants squeezing in for a bit of the same that night, it appears Shake Shack and burger nom-nom-nomming in general is here to stay for a long time to consider.As for the actual outlet itself – situated at the corner of Coventry and Wardour across from M&M’s World – it’s a gigantic space with upstairs seating looking over Leicester Square.Food’s just like that at any London Shake Shack,...
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