SquareMeal Review of
Itsu Notting Hill
An instantly recognisable yellow and pink butterfly now flies above some 35 branches of Itsu, both takeout shops and swish flagship restaurants. The links in the chain (founded by Julian ‘Pret
a Manger’ Metcalfe) vary in size and promise, but all share the brand’s ‘health and happiness’ ethos – a philosophy that translates into light, fresh and fashionable Japanese-inspired sushi,
soups and salads served with some style. For a quick lunch, try a sandwich-salad hybrid or one of the ‘grab and go’ bento boxes; otherwise simply snack on wasabi popcorn and dark chocolate
rice cakes. From the conveyor belt – Itsu was a kaiten pioneer in the UK – go for colour-coded plates such as tataki beef salad or ‘new style’ salmon sashimi. Exotic cocktails including kiwimanjaro
and lychee martini have the edge on the to-the-point drinks list.