Fitz's 22

The Principal, Corner of Guilford Street and Russell Square , London, WC1B 5BE

020 7520 1807

Visit Fitz's

  • Fitz s Bar at The Principal London interior
  • Drinks at Fitz s Bar at The Principal London
  • Fitz s Bar at The Principal London
  • Cocktails at Fitz s Bar at The Principal London
  • Fitz s bar interior velvet sofa vintage decor

SquareMeal Review of Fitz's

Built in 1898, inspired by the long-lost 16th-century Château de Madrid near Paris, Charles Fitzroy Doll’s Renaissance-style grand hotel has been lavishly overhauled by new owners. They hope to draw fashionable London to Fitz’s, The Principal’s destination cocktail lounge. The interior, designed by Russell Sage, is partitioned into two saloons served by a central bar. Darkly decadent and Byron-esque, the look is 19th-century Romantic baronial. Drink-in the surroundings while perusing Sean Fennelly’s (ex-Milk & Honey) cocktail list. Despite its arch Jazz Age graphics and shouty tags – ‘Lush’, ‘Tangy’, ‘Perfumed’ – the selection is a quietly confident repertoire of modern Manhattans, complex Martinis, inventive Slings and Rickeys. Standouts include Orlando (a Plantation pineapple rum, lime, pastis and pale-ale Daiquiri) and Golden Echo (a pear brandy, walnut liqueur and rum Mule, with pimento bitters and toasted sesame). Fitz’s food fits the bill too: graze on bone-marrow croquettes; Hasselback potatoes with sour cream and caviar; or lemon-sole tacos.


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Nearby Tube/Rail Stations

Russell Square Tube Station 106m

Holborn Tube Station 669m


Address: The Principal, Corner of Guilford Street and Russell Square , London WC1B 5BE

Area: Bloomsbury & Fitzrovia

Opening times

Mon-Sat 4pm-1am (Sun -11pm)

Nearby Landmarks

Russell Square 128m

Renoir Cinema 189m


Telephone: 020 7520 1807


Cuisine: Bars

Food & Drink:




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