As of January 2024, Wildflowers restaurant will become Aaron Potter’s newest venture. Expect modern European and Mediterranean flavours.
Renowned for his culinary expertise, Aaron Potter is the creative force behind Wildflowers and Wine. An upscale neighbourhood brasserie and wine bar offering a Mediterranean-focused menu along with quality wines and an in-house deli. The deli, known as Wildflower General Store, boasts a collection of mouthwatering retail food products to take home and enjoy. Having honed his skills in the esteemed establishments of London, New York, and Sydney, Potter went on to work as the head chef of Trinity restaurant in Clapham and Elystan Street in Chelsea - both of which hold prestigious Michelin stars. Phil Howard, the man behind Elystan Street, described Potter as ‘above all else a truly great craftsman’ highlighting his classical experience and fresh youthful outlook.
Since then, Potter has turned his attention to pop-ups including an itinerant supper club called Modern European serving a five-course menu inspired by the cuisine. The Wildflowers menu is more Meditteranean in character, drawing on experience gleaned from modern Italian restaurant Maria G’s and a passion for Iberian dishes.
Inside the redeveloped Newson’s Yard in the Pimlico Road Design District, Wildflowers restaurant accommodates roughly 75 guests across two floors with an extensive upstairs bar and private dining space.
The site dates to 1844 when it was originally constructed to house a timber yard - the oldest of its kind in London. Original Victorian architecture has been carefully restored and redesigned with a skylight to house an airy double-ended arcade of shops, retail and community spaces for the likes of designer Martin Brudnizki’s And Objects. Other design bigshots include Rita Konig, Miles Redd, and Nina Campbell. As a venue dedicated to craftsmanship and creativity, it’s a fitting site for a restaurant with the same aims.