Social by Matto is an Italian small-plates restaurant located on Shandwick Place in Edinburgh, in the city’s West End, a lively area known for its mix of shops, bars, theatres and transport links. Its position near Haymarket makes it easily accessible for both locals and visitors exploring the surrounding neighbourhoods, including Princes Street, the financial district and the cultural venues of the West End. The area’s blend of offices, hotels and nightlife helps create a steady flow of diners throughout the day and evening.
The restaurant describes itself as 'Social by name, social by nature,' offering a relaxed, vibrant setting designed around sharing food and drinks. Inspired by Venetian bacari culture, Social by Matto focuses on cicchetti, Neapolitan pizza, and Italian small plates, all crafted to encourage a communal dining experience. The atmosphere is lively and contemporary, with a bar area suited to cocktails and casual gatherings, and seating designed for groups as well as smaller parties.
The menu centres on authentic Italian flavours, with highlights including crunchy crostini topped with seasonal ingredients, marinated skewers, classic cicchetti, and a selection of Neapolitan-style pizzas. These are complemented by a range of small plates that draw on regional Italian traditions, offering diners the option to build a varied, shareable meal. Cocktails and crafted drinks play a significant role in the experience, with the restaurant emphasising its social, convivial atmosphere.
Social by Matto has become known for its group-friendly dining, making it a popular choice for celebrations, after-work meet-ups and weekend gatherings. Its West End location places it close to theatres, transport hubs and major shopping streets, positioning it as a convenient and stylish stop for those exploring central Edinburgh.