Mariah Carey is the new face of Walkers crisps

The world-famous diva stars in a new ‘Crispmas’ campaign

Updated on 25 October 2019 • Written By Eamonn Crowe

Mariah Carey is the new face of Walkers crisps

Songstress Mariah Carey has been revealed as the face of Walker’s crisps new Christmas campaign which will air in November.

In an unlikely partnership, the 49-year-old singer has teamed up with the snack brand to add a glamorous touch to their Christmas advert. It should come as no surprise that the first promotional images to be launched for the campaign don’t show Carey tucking into a bag of Salt & Vinegar on her couch.

Instead, the ‘All I Want For Christmas Is You’ singer stands at the forefront of a snowy winter landscape which includes Christmas trees with bundles of wrapped presents underneath them. She is dressed in a figure-hugging red sequinned gown while proudly clutching a bag of Ready Salted Walkers crisps, with her look being finished off by a dazzling diamond bracelet and the sort of over-the-top earrings that wouldn’t look out of place on Pat Butcher’s dressing table.

Talking about the campaign, Carey said: “Everyone knows how festive I am, and it’s been fun getting into the holiday spirit this year with Walkers crisps - they’re irresistible! I can’t say too much about the campaign yet, but there may be some fun twists at the end!”

Although the singer has had a long-lasting and successful career with hit songs such as ‘We Belong Together’ and ‘Touch My Body’, her best known hit is her perennially popular Christmas song, ‘All I Want for Christmas Is You’. Released in 1994, the smash hit song is still heard on radios across the country every Christmas and Carey is rumoured to make £376,000 every year from royalties for the song alone.

The pop diva appears to take her mega fortune seriously, with it being reported that Walkers have paid her a cool £9 million pounds to front their festive campaign.

Can’t get enough of Walkers? Check out our review of posh sarnie restaurant Sons + Daughters, which serves a crisp sandwich.