Located in a Chelsea townhouse on Blacklands Terrace, ENDO is an intimate omakase restaurant from third-generation sushi master Endo Kazutoshi. With just 10 seats arranged around a bespoke hinoki wood counter sourced from Kyoto, ENDO offers a highly personal dining experience rooted in Japanese tradition, craftsmanship and hospitality.
ENDO represents a focused expression of Endo’s culinary philosophy, drawing on the techniques and values of his orthodox sushi training. The multi-course omakase menu evolves according to seasonality and ingredients, with dishes revealed to guests throughout the meal in keeping with the traditions of the format. Central to the experience is the Japanese concept of omotenashi - hospitality based on anticipation, care and attention to detail.
A strong emphasis is placed on provenance and craftsmanship. Sushi courses use wild-caught fish sourced from around the British Isles, while key ingredients including rice, nori, wasabi and soy sauce are supplied by specialist producers in Japan. Traditional preparations are celebrated throughout the menu, with a particular focus on dashi, seasonality and the relationship between chef, ingredient and guest.
The restaurant's design takes inspiration from the intimate sushi counters of Tokyo during the early twentieth century, paying tribute to the era in which Endo's grandfather first opened his restaurant in Yokohama. Created in collaboration with architect Javier Villar, the space draws influence from a traditional Japanese ryokan, with guests gradually transitioning from the bustle of London into a calm, considered dining environment. An open kitchen and robata grill add a sense of theatre while maintaining a close connection between chefs and diners.
Upstairs, guests can continue their evening at Moga, a Japanese-inspired listening bar centred around tea-based cocktails, vinyl records and carefully considered design. Together, ENDO and Moga create a destination that blends culinary precision, cultural heritage and contemporary hospitality, offering a distinctive interpretation of modern Japanese dining in London.