We take a look at the best marquees and temporary structures for the warmer months
Springtime brings the county show season, and the whole focus is on traditional outdoors usage. Spring can also be the time for bespoke events, such as Google’s Zeitgeist, which brings together thought leaders to debate global trends.
Ascot Structures (01608 683999) works with experiential agency Brand Fuel on the event. Each year they endeavour to create an impressive venue; this year, the brief was to create a high ceiling (covering existing trees) with improved acoustic function.
A conventional build would have been unable to reach the required height, but the Polygon structure that Ascot set up at hotel The Grove (01923 807807) in Hertfordshire was strong enough to allow the production team to install as much of the very latest in lighting and sound technology as required. Transparent roofs made the most of the venue’s architecture, with the finished product also showing off the Walled Garden to great effect.
Some of the biggest events in the UK take place in summer and require the extensive use of temporary structures to handle the vast crowds that attend.
Laura East, business development manager at Danco (01454 250222), says, ‘May to September is peak time for our teams. June is particularly busy.’ East refers to events such as the RHS Hampton Court Palace Flower Show, which attracts around 135,000 visitors, and has marquee coverage across 34 acres.
Danco’s elegant Chinese hat-style conical tents provide an eye-catching setting for commercial traders, while for the floral displays, such as the Festival of Roses, airflow is an important consideration. Air conditioning and fans are not suitable, so mesh panelling, ventilated walls and canvas roofs are used.
Glastonbury attracts a very different crowd to the RHS show – they’re thirstier, for a start. Enter Arribar! (01932 359911), a division of Eventist, which this year created the Chameleon and Rock the Kasbah bars for its ninth Glastonbury year. Innovative recessed flooring in Rock the Kasbah helps create the bar’s theme within the structure itself, with a raised platform and submerged flooring providing informal seating zones.
The company provides a similar service at Henley Regatta, with club areas and a Moroccan chill-out space.
‘Bar-events marquee technology improves year on year,’ says Jon Noonan, group sales director at Eventist. ‘The stretch marquees work particularly well: not only are they aesthetically pleasing, but they are straightforward and quick to erect as well.’
Now check out what the industry leaders’ are doing for autumn and winter events