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24 April 2014

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Snow Queen: the jewel in the crown

(menu)

snow queen advertorial 2012 - snow-queen-1.jpgFavoured by a stellar line-up of London’s top restaurants and bars, Snow Queen is the vodka of choice for true connoisseurs.

Some vodkas are about glamorous packaging, others are about price – but Snow Queen, the luxury vodka from Kazakhstan is, above all, about flavour. That’s no surprise as it is made using the highest quality ingredients: the finest organic wheat and natural artesian spring water. To achieve the greatest purity of taste it is distilled five times and filtered through charcoal that’s sourced from birch trees grown in the Kazakh forests, giving the vodka a unique identity.

Given its purity, Snow Queen is designed to be sipped neat in the traditional style – a serve that leaves no flavourings or additives to hide behind. The result is a spirit of exceptional finesse, which boasts a luxurious texture and silkiness on the palate, backed by hints of creamy vanilla, sweet aniseed and soft spice, leading to a smooth, refreshing finish.

For proof of its quality, you simply need to see the roll-call of top bars and restaurants in London that choose to pour Snow Queen, from the Michelin-starred L’Atelier de Joël Robuchon and Locanda Locatelli, to Cuckoo, The Blue Bar at The Berkeley hotel, The Coburg at The Connaught hotel and the Dorchester bars. At the same time, Snow Queen has also been enjoyed by celebrities around the world including Kate Moss, Ben Affleck, George Clooney and Elle Macpherson, appearing in TV shows, music videos and movies, most recently the cult HBO show True Blood.

And yet unlike some other super-premium vodkas, Snow Queen offers a luxurious taste at a price that’s just that little bit more affordable, so you need never compromise on quality however you prefer to drink it. If you haven’t yet made Snow Queen’s acquaintance, let Square Meal make an introduction with the help of six of London’s top bartenders, who have created their own bespoke Snow Queen cocktails which they will be serving at the bars listed opposite.

Baku

If your tastebuds are feeling jaded, then a cocktail at glamorous bar and restaurant Baku could be just the tonic they need. Homemade Azjerbaijani spice infusions, freshly brewed teas, flower waters and herbs are the hallmark of the innovative and beautifully presented cocktail list, served alongside bar snacks including caviar and kebabs.

restdesign2 - berkelys_blue_bar_CGO0281H_S1_0004.jpgThe Blue Bar at The Berkeley Hotel (pictured, left)

Intimate and elegant, but with a slightly subversive frisson about it – perhaps it’s the black crocodile print floor – the iconic Blue Bar is exactly what a good hotel bar should be. Settle back on some powder-blue leather with an icy Snow Queen cocktail in hand, and pretend not to notice the A-list clientele.

Hix Belgravia

In the tipsy footsteps of the highly lauded Mark’s Bar at Hix in Soho comes this new Belgravia offshoot, with an equally fantastic drinks list masterminded by top mixologist Nick Strangeway. Vintage cocktails that you know, and probably quite a few that you don’t, showcase an array of seasonal British produce, garnished with retro lounge furniture and a selection of YBA artwork.

Loungelover

Chandeliers, stained glass, seven-foot Chinese vases, wrought iron work, a taxidermy hippo and a shower of sparkles – Loungelover is an exuberantly maximalist bar with a cocktail list to match. Expect indulgent, playful updates on the classic mixes, embellished with tropical fruits, eastern spices and edible flowers.

zenna bar 1 - Zenna2.jpgRefuel at The Soho Hotel

This buzzy, light-filled cocktail bar on the ground floor of the Soho Hotel is the perfect place for a cocktail at the start of a night out or, dare we say, even a cheeky one during the day. The absolutely huge array of spirits is showcased in a list big on fruity martini-style drinks and long refreshers.

Zenna (pictured, right)

This subterranean cocktail mecca in Soho is a hidden gem. Spice up your night with a selection of original cocktails that feature Indian herbs and spices, with moreish Indian bar snacks. Enjoy expert service at the darkly glamorous bar, lounge in the intimate alcoves or dance the night away with a Snow Queen cocktail in hand.

Be inspired

For those who like making a vodka cocktail or two at home, here is one of our favourite Snow Queen recipes to inspire you:

snow queen advertorial 2012 - snow-queen-2.jpgWhite Cosmopolitan

Glass: Cocktail
Garnish: Edible flower

Method: Shake and strain.

50ml Snow Queen
25ml St Germain Elderflower Liqueur
12.5ml fresh lime juice
25ml white cranberry juice

For more recipe ideas visit: snowqueenvodka.com

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