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|Address:||23-47 The Market Building, Covent Garden Piazza, London WC2E 8HD|
|Tel:||020 3598 1360|
|Price: £20.00||Wine: £17.00|
|Opening Hours:||Mon-Sun 11am-11pm|
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The opening of Shake Shack has been much anticipated with the well traveled amount the twitterati at fever pitch drooling at the prospect of not only their burgers but their infamous shakes and concretes, a dense frozen custard mixed at high speed with fine add ins from St.John's and Paul.a.Young's chocolates. Nearly every one I've met who has been to their NYC branch goes into long lengths describing how good it is. It's no mean feat they've managed to mix great fast food with a classy joint that will no doubt will a destination for many.
Shake Shack have gone to great lengths to source all their ingredients properly, with their beef chosen from the highlands, Aberdeen Angus, bacon from Wiltshire, and their collaboration with the highly regarded St.John's and Paul.a.young is assurance of very high standards. For the me the SmokeShack (£6.50) is definitely my burger of choice, fantastic hit of flavours from the cherry peppers and the sauce, encompassed within a soft potato bun. The patty isn't that exceptional though, cooked mroe towards the well done end of the spectrum, it's the other ingredients that carry it
Without doubt the concretes are well worth any length of time queuing. As desserts go I'd have this breakfast! This is more than just a shake and definitely not straw-able. There is never any time to get bored of them due to their ‘Custard calender’ with a flavour for each month.
Shake Shack will do well as it caters for everyone, even dogs (not joking, they have dog treats on the menu). With a great selections of wines and beers, including Meantime brewing company. It's perfectly situated for the pre/post theatre dinner crowd. Whats more the staff have brought with them that first class american hospitality, hopefully the UK staff will be well versed in this, rather than the miserable spotty teenagers that grunt at you from other popular fast food joints.
It appeals to suits, tourists and burger fanatics alike, no doubt it'll be rammed for now and the distant future.