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|Address:||56 Shoreditch High Street, London E1 6JJ|
|Tel:||020 7729 1888|
|Price: £38.00||Wine: £19.50||Champagne: £47.00|
|Opening Hours:||Mon-Fri 12N-11pm (Tues -12M Fri -1am) Sat-Sun 10am-1am (Sun -11pm)|
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A stone's throw from Shoreditch House, is one of Nick Jones's latest ventures, Pizza East. Modelled on Pizza Mozza in LA, it is located in the old tea building on Shoreditch High Street. Easily missed, the modest entrance, which is similar to a fire exit or West End theatre stage door entrance with push bar double doors, fits in well with the surrounding industrial architecture. Uber induastrial decor dominates this huge dining room with original wooden floors, bare brick walls and prep school style tables and chairs. One could be in the meatpacking district in downtownn New York.
The sheer size of Pizza East is amazing – with 200 tables packed on a Tuesday with the trendy set of East London and few suits scattered around.
A simple menu, both in visual terms and the food on it. The menu is nicely split in to anitpasti, wood baked dishes and pizzas. The two of us decided to share the lamb meatballs with parmesan and tomato sauce. 3 good sized meatballs were good but I prefer the similar dish available at Polpo, it is just that bit tastier. And wood baked mussels, again just the right amount. Sometimes starter portions of mussel's can be too large. We both then opted for pizzas, although the other mains were hard to ignore with the likes of pork roasted belly with cavolo nero and borlotti beans, ideal on a cold winters night. For the pizza's we had the anchovies and capers toppings with mozarella and a margherita with San Daniele Ham. Both were well cooked and the pizza base different to the usual Pizza Express and other pizza chains, with a slightly thicker, crunchier base that works well. Other toppings include veal meatballs and goats cheese and artichokes. To round the meal off we shared small doughnuts with chocolate – simple but good.
The wine list has a great selection, epsecially for under £30, with most of them from Italy or the US. Carafes of house wine start from £11. Tumblers serve as wine glasses, which is a concept I like as it feels more rustic. The total bill for two anitpasti, two pizzas, one pudding and a carafe of house wine came to £50 with service.
All in all, another great concept engineered by the great man himself, Mr Nick Jones. Rumour has it, there is set to be a Pizza Central and Pizza West…cant wait !