Projecting an image that suggests a back story pulled from the sartorial archives, men’s clothing label Hackett has teamed up with another quintessentially English brand with a slightly longer heritage, Beefeater gin. Located on the first floor of Hackett’s new flagship store on Regent Street, this new partnership has created a chic, tasteful gentleman’s study with premium gin to wet your whistle while you deliberate about the cloth, cut and colour of your next whistle and flute, trousers or topcoat. Lounge on charcoal pinstripe wool sofas or perch on a high stool at the elegant bar and enjoy tradition with a twist – a Beefeater 24 and tonic served with a choice of one of three tinctures created by the brand’s own boffins exclusively for the bar. Coffees and teas are also served gratis to customers during the store’s opening hours.
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