London’s foodies love Scandinavia almost as much as they love burgers, so the arrival of Tommi’s should please them on both counts. This five-strong chain of Icelandic ‘burger joints’ was founded by entrepreneur Tomas Tómasson, who is personally overseeing the launch of his first foray abroad and will be flipping patties each day during the outlet’s early days. Tommi’s makes use of an American charcoal-grill, but all the beef comes from UK herds and items are garnished in true diner style with iceberg lettuce, tomatoes, gherkins, chopped onion and ketchup. Fries, homemade béarnaise and cocktail sauces, plus a selection of interesting soft drinks and complimentary coffee complete the offer. The joint itself is quite dinky, with just 25 covers, American memorabilia on the exposed brick walls and a big monochrome portrait of Tomas T himself.
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