23 July 2014


38 Lexington Street, London W1F 0LL

£22.00 Japanese , Brazilian Soho

Square Meal Review of Yoobi ?

Japan meets Brazil at this vibrant new venue inspired by Rio’s funky ‘temakerias’. Founded by two young entrepreneurs with links to both countries, Yoobi takes its cue from the Latin capital’s hip Leblon neighbourhood and the streetwise eateries peddling all manner of hand-rolled temaki. Customers pick from ‘simple’, ‘special’ and ‘deluxe’ versions packed with special sushi rice and all manner of sustainable ingredients – from the Spanish-influenced tuna tartar or Japanese pear mixed with 20-hour cured salmon to veggie riffs involving avocados, asparagus and sun-blushed tomatoes, all wrapped in crisp nori cones. The menu also runs to salads and soups, while the drinks list cranks up the nutrients with fresh fruit juices and smoothies. Sit and snack amid the white surfaces, warm woods and bold cold colours, or drop by for a takeaway; it’s worth noting that Yoobi does local deliveries too.

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  1. Yoobi

    38 Lexington Street, London W1F 0LL
    Overall rating:
    Holly Jolly

    • Food & Drink: 8
    • Service: 10
    • Atmosphere: 10
    • Value: 8

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  1. So, Miss R and I gathered for our (almost) daily gossip break and zoomed into Yoobi on Lexington street to try some of it's, now infamous, temaki (sushi hand rolls). They also serve up the hand rolls as maki and have a selection of salads, sashimi and soups to accompany your meal. It's been around a year now, and I'm kicking myself to not have discovered it sooner... The modern, simplistic 20 seater restaurant also serves take-outs and on this particular day there was a small queue forming however all seemingly were being served quickly. We grabbed a menu, found a seat chose in under 30 seconds and went up to the counter to order. The menu is made up of a selection of around 12 different variations of temaki's, which can also be maki rolls for a small extra fee, tuna and salmon sashimi and the salads. There's a cold fridge for drinks and some snacks...
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  2. Yoobi serves a selection of sashimi, sushi and of course their speciality – the Temaki. Temaki is a special one, it combines the ingredients of sushi to the wrapping technique formally originated from Brazil, forming a bouquet display that’s visually appealing and gives the art of sushi another twist...
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