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24 April 2014
(menu)

In Parma by Food Roots

020 3544 2389

10 Charlotte Place, London W1T 1SH

£35.00 Italian Bloomsbury, Fitzrovia

Overall Diner Rating

 

Based on 5 ratings. Rate it!

  • Wine: £18.00
  • Opening Hours: Mon-Fri 9am-11pm Sat-Sun 11am-11pm (Sun -5pm)

Square Meal Review of In Parma by Food Roots ?

Food Roots is a bespoke enterprise dedicated to the preservation, supply and distribution of handmade artisan produce, with much depending on official ‘seals of approval’ – in this case the Italian registrations PDO (Protected Designation of Origin) and PGI (Protected Geographical Indication). This new deli/café on Charlotte Place looks to Italy’s regions (especially Parma’s home patch of Emilia) for culinary inspiration – so expect quality cheeses, hams, drinks and more besides to eat in or takeaway. It also aims to introduce Londoners to the rustic Italian way of doing things: wine is drunk from a traditional bowl-like fojeta rather than a glass, for example. The whole country-chic experience is backed up by streamed foodie videos, books and words of wisdom from knowledgeable, trained staff.

Click here to read our diners’ reviews, or write your own
 
  1. In Parma by Food Roots

    10 Charlotte Place, London W1T 1SH
    Overall rating:
     
    Mike T.

    Different and very good

        (13)

     
    • Food & Drink: 9
    • Service: 10
    • Atmosphere: 10
    • Value: 10

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  2. In Parma by Food Roots

    10 Charlotte Place, London W1T 1SH
    Overall rating:
     
    Ian D.

    Most astonishingly bad lunch I've ever had!

        (1)

     
    • Food & Drink: 2
    • Service: 4
    • Atmosphere: 4
    • Value: 2

    Was this review helpful to you?

  3. In Parma by Food Roots

    10 Charlotte Place, London W1T 1SH
    Overall rating:
     
    Luke R.
        (1)

     
    • Food & Drink: 9
    • Service: 9
    • Atmosphere: 9
    • Value: 10

    Was this review helpful to you?

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  1. Published : Thursday, 24th January 2013

    Tiki Chris :: In Parma … in London

    Over the past year or so, I’ve blogged more than a bit about the high quality of food products from Parma and what a gastronomic thrill it actually was to visit the city and neighbouring countryside back in September. Just under a year old, Fitzrovia restaurant, In Parma, has been bleeping wildly on my foodie radar all this time. I finally got round to having a meal there earlier this week, and I’m happy to report that my visit was just as delightful, delicious and autentico as what I experienced in the actual city of Parma itself. In Parma is owned by Christian Pero. Originally from Parma and with a background working with some of the world’s top food brands (Kelloggs, Mars), Christian is also the founder of Food Roots, the “only entity in the world dedicated to European Protected Designation of Origin products selecting the best small producers.” The restaurant is a first for Christian and for Food Roots and functions as a sort of public relations channel for Food Roots...
    More from Tiki Chris »

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Location of In Parma by Food Roots

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  • Main Restaurant

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  •  2 course set menu for £20

    • Get 2 course set menu for £20. Offer applies to A la Carte Menu.

      Max: 6 people

      Starts: 31 Mar 2014

      Expires: 31 May 2014

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