22 May 2013

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(menu)

Brasserie Zédel

Sherwood Street, Quadrant 3, London W1F 7BR

£36.00 French Soho

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Square Meal Review of Brasserie Zédel

For their latest venture, Chris Corbin and Jeremy King have taken the art-deco grandeur of The Wolseley and The Delaunay, adopted the spirit of a Parisian brasserie, and pitched their prices resoundingly low. Occupying what was once 90s' hotspot the Atlantic Bar and Grill, the vast, gilded subterranean dining room (all marble pillars and shades of pink) is a vision of the belle époque, complete with an A-Z of Gallic gastronomy from ‘musky' andouillettes and beef bourguignon to earthy fish soup, frogs' legs and foie gras. Everything is cooked with gusto, although some plates don't live up to their nostalgic billing: tough onglet steak with ‘cardboard-like frites' and a crumbly, stodgy millefeuille, for example. Even so, Brasserie Zédel is a truly egalitarian restaurant feted for its long hours and all-round performance. You can book, but plenty of tables are set aside for walk-ins.

Overall Diner Rating

Food & Drink: 7.4
Service: 7.2
Atmosphere: 8.2
Value: 7.9

Based on 11 ratings. Rate it!

Brasserie Zédel
Sherwood Street, Quadrant 3, London W1F 7BR
Overall rating:
by Biscuit (11) 14 May 2013
They were clearly looking to create an opulent Parisian restaurant, but what they've achieved resembles a casino in vegas. The menu is ok, but there weren't many choices and to be honest the whole thing was terribly mediocre. Overall I'd say there are much better restaurants who deliver the same kind of food and atmosphere much more successfully.
Biscuit's rating
- Food & Drink: 6
- Service: 6
- Atmosphere: 3
- Value: 6
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Brasserie Zédel
Sherwood Street, Quadrant 3, London W1F 7BR
Overall rating:
Finally - a solid and fun performer in the heart of the West End.
by Continental Diner Gold Reviewer (101) 22 April 2013
I hesitated with my judgement for a while, having been around for long enough to remember the Atlantic Bar & Grill at these premises up until a dreary death a few years ago, but the big hitters behind Zédel have indeed pulled it off. There is a fun tension between almost comically opulent surroundings and a very French democratic approach to the very good, while not out-of-this-world food. The confit of duck was just fine and some of the seafood starters showed signs of real expertise in the kitchen. The funny thing, really are the fellow diners. Being so close to Piccadilly Circus, it is London at its best: Savile Row Suits contrast with casual travelers and scruffy students out for a good – and surprisingly affordable meal. Special, fun but above all dependable!
Continental Diner's rating
- Food & Drink: 8
- Service: 8
- Atmosphere: 10
- Value: 8
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Brasserie Zédel
Sherwood Street, Quadrant 3, London W1F 7BR
Overall rating:
Amazingly good value
by Ian L. (3) 25 February 2013
I have been to Brasserie Zedel five times since it opened, always for lunch, and am yet to have a disappointing experience – which is why I keep going back. Last week I was able to take my wife for the first time having previously only gone for business lunches, and she loved it too. The food is mainly classic French brasserie/bistro fare and particular favourites of mine are the Soupe de Poisson, Confit de Canard and the Chevreuil which features as one of the dishes of the day (Wednesdays, I think).
Service is immaculate and in every way this is a fabulous experience, not least because of the great space and atmosphere created by the sympathetic refurbishment. And finally, value for money – we paid £58 for two for starters and mains, a glass of wine and a beer, sparkling water and coffee which for this area in this luxury and for food of this quality is frankly astonishing.
Ian L.'s rating
- Food & Drink: 9
- Service: 10
- Atmosphere: 10
- Value: 10
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Brasserie Zédel
Sherwood Street, Quadrant 3, London W1F 7BR
Overall rating:
by Broome F. (8) 17 January 2013
We decided on Brasserie Zedel for supper, mid-week with two colleagues. For myself, a trip down memory lane, recounting tales of debauched nights that occurred all to frequently, when this establishment was The Atlantic Bar and Grill.
Nothing much has changed structurally to the building. The grand staircase entrance, the beautiful wood paneling in the American Bar and the vast expanse of the brasserie with it's sky high ceiling; my colleagues were duly impressed.
To food. We started with spinach tart, endive & roquefort salad, and snails in parsley butter. The portions were small but acceptable, well executed and presented. For mains we decided on the confit of duck, rib eye steak with french fries and beef bourguignon. All dishes were excellent, flavorsome and well seasoned. The portions were small, but, perhaps this should be expected, to keep the prices as reasonable as they are. All washed down with two bottles of Pinot Noir, the evening was becoming a contender for a masterclass in brasserie dining.
As mentioned by other reviewers, the brasserie is noisy. Other diners were a cross section of London life, from cool twenty somethings through to portly business executives, which all worked to create a lively atmosphere. Services was most professional. The numerous waiters friendly, knowledgeable and attentive. The only complaints we had were being told we couldn't take a half full bottle of wine into the American Bar once our meal had finished, with no adequate reason given. Secondly, they should lower the lighting, as it was very bright for an evening service and in doing so, would enhance the grandeur, of this already impressive room. Overall, a very good evening, great value for money and we will all be returning in the near future.
Broome F.'s rating
- Food & Drink: 7
- Service: 9
- Atmosphere: 9
- Value: 8
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Brasserie Zédel
Sherwood Street, Quadrant 3, London W1F 7BR
Overall rating:
by Carmine M. (1) 7 December 2012
I was “treated” to lunch at this venue by a work colleague for my birthday. Well, thank you very much! I don't want to go into too much detail about the food as this has been covered quite accurately by some fellow reviewers. But be forwarned: Do not order the fried whitting unless you have weakness for Iglu's fish fingers. I also don't want to comment on the atmosphere as this by in large a matter of indivual taste. However, I would like to comment on the service (this is my first review ever). I have been to some tourist traps in Paris and have experienced the proverbial Parisian service first hand. The only thing truly authentic about Zedel is exactly that. It started off with me trying to order a lager. The waiter, with a startling resemblance to Anthony Perkins in Psycho, told me to be a bit more specific with my order (note: we didn't have a drinks menu on the table). Intimidated and slightly embarrassed, I agreed with the first suggestion he came up with just to put an end to the situation. After a series of negligent, and even down right arrogant interactions with 4 different waiters throughout our ordeal at Zedel, we ordered the bill, skipping coffee and dessert. Actually, I tried to get the attention of the waiter (Perkins)by raising my hand apologetically to about shoulder height, only to have him making a gesture with his index finger indicating to stay put without even looking in my direction. Conclusion: don't go to Zedel. Ever.
Carmine M.'s rating
- Food & Drink: 5
- Service: 1
- Atmosphere: 7
- Value: 3
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Brasserie Zédel
Sherwood Street, Quadrant 3, London W1F 7BR
Overall rating:
by WSN Silver Reviewer (25) 10 October 2012
1 of 1 people found this review helpful.
Having chanced upon Brasserie Zedel relatively recently, and realised this is the revamping of the Atlantic Bar and Grill site into an elaborate Brasserie, I imagine its not a surprise to admit that I have been a few times to this new venue already. There is apart from the main Brasserie which dominates this underground gem, also a “Bar Americain” as well as a medium sized theatre which hosts short cabaret shows on certain evenings.
BZ delivers well and is reasonably priced and though food is typical brasserie or even bistro in style, it serves its purpose well given we are in the midst of one of the deepest recessions. There is an impressive but light hearted buzz in the main hall which even has a elevated platform with an unplayed grand piano at one side whilst there is a long bar the other, both side pieces to what is probably a 300 cover or so, light filled art deco interior.
Most are delighted enough with the set up of the whole venue and whilst tables are already at a premium in terms of booking availability, BZ usually keeps a sufficient number which are solely for “drop-ins” as it were, though with a waiting time probably bordering on 40 minutes.
One to try for sure, and still have enough spare change in case you need to cab it home.
WSN's rating
- Food & Drink: 7
- Service: 6
- Atmosphere: 9
- Value: 10
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Brasserie Zédel
Sherwood Street, Quadrant 3, London W1F 7BR
Overall rating:
by Nicola D. (2) 13 August 2012
1 of 1 people found this review helpful.
I remember this place when it was the Atlantic bar and Grill (zoiks!) it is very nicely re-done, the staff are charming (maybe a tad too much at times) the food is not surprising, it is a French brasserie after all, so I had the Steak frites and very nice it was too.
for a work lunch it is fine as the service is perky and efficient, if I was on a social lunch/dinner, it would be nice to be a bit more relaxed. Also, a personal bug bear of mine (apart from 2 sittings) is tables too close together and whilst the restaurant wasn't busy and the table next to us wasn't taken, it woud have been all a bit too cosy had it been full.
very nice place though!
Nicola D.'s rating
- Food & Drink: 7
- Service: 8
- Atmosphere: 7
- Value: 7
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Brasserie Zédel
Sherwood Street, Quadrant 3, London W1F 7BR
Overall rating:
by Umberto S. (8) 20 July 2012
What a great addition to the restaurant scene!
First of all, the room is grand and for whoever recalls the Atlantic, it's finally back with its splendor
Food and service are good, combined with value for money, it makes a great experience. I'll definitely go again!
Umberto S.'s rating
- Food & Drink: 8
- Service: 8
- Atmosphere: 9
- Value: 9
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Brasserie Zédel
Sherwood Street, Quadrant 3, London W1F 7BR
Overall rating:
by Robert B. (1) 20 July 2012
1 of 1 people found this review helpful.
Well lets get the unfortunate “shard of glass at the bottom of my champagne glass” incident out of the way first. Last glass, final swig and I pulled out of my mouth a small piece of glass. I called the waiter over and quietly told him what had happened. He took the offending glass and fragment away not a word spoken. A few minutes tater the maitre d' appeared, apologised profusely and said the champage's on the house.
Of course it shouldnt have happened but they dealt with it quickly, the apology was gracious and genuine and the gesture, appropriate.
The room is magnificent, huge and when full, generates a great atmosphere. It's a brasserie so don't go expecting innovative cooking. What you will get is very well cooked and presented classic French brasserie dishes at, particularly if you have the fixed lunch, incredibly affordable prices…£8.95 for two courses!!
Try and get a banquette near the kitchen, if you are sat near the entrance as we were, the food has a long way to travel!
Good place to take anyone.
Robert B.'s rating
- Food & Drink: 9
- Service: 8
- Atmosphere: 10
- Value: 10
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Brasserie Zédel
Sherwood Street, Quadrant 3, London W1F 7BR
Overall rating:
by Lynn W. (17) 13 July 2012
Snapped up a table for two almost as soon as I'd heard it had opened, and glad I did so I could meet up with a friend. There were queues to get in, and people being turned away as it was full at 7.00 pm on a Thursday evening. Staff were very gracious and suggested people could have drinks in the bar until about 9.30 pm when the first tables might become available.
The layout seems a bit confusing, there are various entrances and doors, reception and cloakroom desks, stairs and corridors, but once down in the basement Brasserie you sweep into a bright spacious room. Its a huge space, though good layout of tables and dividers breaks it up. There are a number of similarities with The Wolseley in style and service, and the menu is very keenly priced.
You could have snails or frog legs if you wish, but we chose a couple of salads to start, all very fresh and good, and I had the chicory with Roquefort and walnuts and a lovely dressing. Main courses chosen were slow cooked lamb with ratatouille and grilled baby spatchcock chicken served with potato and green bean salad. This is easy, simply presented, good quality enjoyable food that you want to eat and doesn't demand your attention, so you can also enjoy the conversation and the wine.
Service is very good, perhaps one or two minor glitches but it hasn't been open 4 weeks yet. We didn't have to wait for anything but were not rushed. It felt like a special evening out without special prices.
Lynn W.'s rating
- Food & Drink: 8
- Service: 8
- Atmosphere: 9
- Value: 9
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Published : Wednesday, 22nd May 2013
Frenchy love food :: BRASSERIE ZEDEL - French spirit
I finally went to Brasserie Zedel for lunch near Piccadilly circus, as I heard so much about it in the last few months. I felt the French spirit as soon as I went inside. There is a small café at the entrance, then a corridor and stairs with vintage French prints on the wall...
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Published : Sunday, 3rd March 2013
A Table For Two :: Brasserie Zédel
Brasserie Zédel can only be described as unadulterated opulence for the gastrically concerned masses. Beneath the jostling streets of Piccadilly and behind an almost modest street side facade lies a labyrinth of splendour. Down the stairs and into the foyer you’ll be greeted with hand-painted murals, chandeliers and rich velvets. Such grandiose (one could imagine) is reminiscent of Titanic’s grand hall with only the clientele bringing us back to modern times...
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Published : Monday, 25th February 2013
Bistro Becs :: Brasserie Zedel
I’ve long wanted to try Brasserie Zedel, not least because of the praising reviews I’ve read, but because I simply love the French classics and the menu just looked so reasonable – it’s been on my list for a while. I tried to get a walk-in table recently with a couple of friends on a Friday evening and failed due to the popularity and having made my way down and viewed the rather opulent looking space that was once The Regent Palace Hotel, my interest was further piqued...
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Published : Saturday, 16th February 2013
We Love Food, It :: Brasserie Zédel, 20 Sherwood St, London W1F 7ED
Brasserie Zédel appears to be London’s favourite cheap eat of the moment. A touch of luxury at silly prices (as in silly cheap) by restauranteurs Chris Corbin and Jeremy King of The Wolseley and The Delaunay. We were intrigued by this promise of a high-end restaurant at low-cost prices, ones I’ve not seen since the budget priced, but lovely Le Mercury in Angel and Pierre Victoire of Soho...
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Published : Tuesday, 5th February 2013
Sybaricious :: Brasserie Zédel
Brasserie Zédel is a very welcome newcomer to the Piccadilly Circus area. Brought to London by the Corbin/King team behind the much pricier but quite lovely Wolseley and Delaunay, I knew to expect good quality grub set in European Belle Epoque style surroundings...
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Published : Tuesday, 22nd January 2013
Wine, food and other pleasures :: Brasserie Zédel: Paris comes to London
If you love Paris and classic French brasserie food, then you will love Brasserie Zédel. You'd need to really, as it's practically a Parisian theme park. It's certainly right up my street (or boulevard) and, given how busy it was when we visited recently one Friday evening, it's clearly a crowd pleaser. I'm sure the location helps Zédel's popularity, being seconds away from Piccadilly Circus and Leicester Square in the basement of the Regent Palace Hotel, the same premises of the old The Atlantic Bar and Grill. The main restaurant is big and buzzy in a grand fin de siècle style and there is a more chic and intimate art deco Bar Américain for cocktails. Brasserie Zédel opened in 2012 courtesy of Chris Corbin and Jeremy King, the slick team behind The Wolseley, The Delaunay and now also Colbert on the old Oriel site in Sloane Square...
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Published : Sunday, 20th January 2013
A Little Light Conversation :: Foodblog: Brasserie Zédel, London, Piccadilly
Looking up Brasserie Zédel before I headed there for a friend's birthday, I was promised: 'A grand Parisian brasserie transported to the heart of London, serving remarkable value, traditional French food in a historic Beaux Arts/Art Deco interior.' As we wandered through its cavernous hallways in pursuit of the main restaurant, the Zédel decor certainly projected something special. A combination of gilt, marble, and psychedelic wall prints suggested vaguely aristocratic refinement with a hint of flapper kitsch. I figured the food would go one of two ways: soggy or scintillating...
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Published : Saturday, 12th January 2013
Fd Over LDN :: Brasserie Zédel
In a side street just off the hustle and bustle of central tourist haven Picadilly, the Uk's equivalent of Times Square lit up at night with advertising hoardings, lies a subterranean space unlike any you are likely to find in London. The place is grandeur of the highest level, bordering towards the obscene. The amount of marble and lighting is on an epic scale. The dining room, with over 250 seats is more the size of a small field, and is packed out, even the grand piano looks diminutive at the side of the room. Despite it's size it's not that easy to get a walk-in, booking is recommended. For those of you unappreciative of the latest 'no reservation' trend, this is what you've been looking for. The cuisine is classical French, and while not in vogue, this place should be around for much longer than most, unless the upkeep of all the marble and brass puts them into liquidation...
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Published : Saturday, 3rd November 2012
That Hungry Chef! :: Brasserie Zedel, London
The golden pair of London’s restaurant scene have done it again. The Corbin-King partnership, spanning 30 years, that is responsible for iconic culinary institutions such as The Ivy, Le Caprice, J. Sheekey (these ones they sold) and later The Wolseley and Delaunay, now has another behemoth to their name. Brasserie Zedel, having opened just earlier this year, is nothing short of spectacular. One doesn’t quite know the beast that lies below the streets when walking into what seems like a small french brasserie. I certainly was confused as to where to go, thinking the restaurant was upstairs and that I should take the lift, instead of going down to where the bar is. Even whilst walking down the stairs, the place seems eerie. Then of course, one reaches the main concourse of Zedel with passages to the bar, the performance room and the restaurant...
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Published : Friday, 12th October 2012
FoodiesOnTheProwl FoodiesOnTheProwl :: Brasserie Zedel, Oct 2012
The new Michelin guide came out last week and Brasserie Zedel, who opened their doors only a few months ago, were one of the winners of a new Bib Gourmand accreditation (I.e., very good price / quality). We decided to try it out. The creative team behind Brasserie Zedel also created The Wolseley and The Delaunay. While the Wolseley focusses on English cuisine and The Delaunay Central European cuisine, Brasserie Zedel is a strictly French affair...
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Published : Wednesday, 3rd October 2012
TwelvePointFivePercent :: Brasserie Zédel
Anyone who, like me, was living in London in the 1990s will remember Atlantic Bar & Grill. Owned by the then-coolest cat in town, Oliver Peyton - the Russell Norman of his day, now better known for his role as a judge on Great British Menu - Atlantic, with its snappy bouncers and seemingly untraversable velvet rope, was for a time at least the place to see and be seen...
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Published : Tuesday, 2nd October 2012
LONDONcalling :: Brasserie Zedel
The latest new arrival from famed restaurateurs Corbin and King is causing a bit of a stir among the foodie fraternity. This bold brash humongous brasserie has had some very decent reviews as well. Of interest to most, and that includes the rich as well as the poor, is the somewhat bargain basement pricing. For any part of the land especially given the lavish decor, some of the pricing is a bit breathtaking. However this is London or to be more specific bang slap Central London. Which makes some of the pricing a downright steal...
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Published : Monday, 1st October 2012
A Girl Has to Eat - Restaurant Reviews & Food Guide :: Brasserie Zédel
The latest addition to Jeremy King and Chris Corbin’s ever-growing restaurant empire is Brasserie Zédel, their third restaurant after The Wolesley and The Delaunay. Like its older siblings, Brassiere Zédel has been decorated in the style of a grand Parisian café with high ceilings and lots of marble. Millions was obviously pumped into its design. Brasserie Zédel occupies the space that was previously The Atlantic, right in the heart of Piccadilly Circus. With its Central London location, what is most surprising about Brasserie Zédel is its prices, which are exceptionally reasonable. The restaurant is housed in the basement, right next to the Bar Américain. There is also a café at the entrance to the restaurant on the ground floor...
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Published : Sunday, 9th September 2012
London Unattached - London Restaurants, London Lifestyle, London Events :: Brasserie Zedel Review
Where do food bloggers go for lunch? Well, you know, we’ve been known to turn up in the most unexpected places. But as it happens, Brasserie Zedel was recommended to me by another blogger and good friend of mine, The Hedonist – so when I arranged to meet Karen Burns Booth of Lavender and Lovage for lunch it seemed like a good place to try. Especially as she spends a good part of her time living in France. Literally just off Picadilly Circus, you reach the Brasserie by walking through the tiny cafe down some steps. And you might just be stepping into La Coupole. Grand in the traditional French Brasserie style I wondered how the food would live up to the surroundings! It’s the brainchild of Chris Corbin and Jeremy King who also run The Wolseley and The Delaunay, both charming, successful and while not overpriced, not somewhere to go every day unless you have unlimited funds!...
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Published : Wednesday, 29th August 2012
the grumbling gourmet :: Zedel abides...
When I was a young West Ender, a posh night out ended up in the familiar confines of Joe Allen. Slightly dirtier ones usually found you gurning round a four top in Balans or playing pinball up the rickety staircase of Bar Italia. You'd gone very wrong if you wound up in Shuttleworths... I was a little young for the Atlantic, that louche, debauched bacchanal under the old Regent Palace Hotel. It's to that space that we head tonight, now home to the newly launched Brasserie Zedel.It's not an expensive joint. And that's an understatement. Three courses for three people, coffee, wine and service clocked in at £90, phenomenal value given the quality...
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Published : Tuesday, 28th August 2012
The Hedonist :: Reviews-Brasserie Zedel
Restaurateurs Chris Corbin and Jeremy King are not natural revolutionaries. Their other outposts, The Wolseley and The Delaunay, are grand, conservative and exclusive. However with Brasserie Zedel they have come up with an offer that combines retro glamour with a much more democratic vision. Situated on the site of the old Regent Palace Hotel and in the space occupied by the long departed Atlantic, Brasserie Zedel is a loving distillation of all that is fine about the Parisian grandes brasseries, think La Coupole meets Bofinger, combined with an additional cafe, jazz bar and cocktail bar...
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Published : Sunday, 12th August 2012
The Insatiable Eater :: A confusing meal courtesy of Brasserie Zedel
I'm generally a pretty cluey person. Well, I'm prone to episodes of imitating Dr Stupid now and then (for you Ren & Stimpy fans out there), but generally, I'm fairly switched on. What worries me is that I'm still puzzled by Brasserie Zedel. Eating food shouldn't be confusing, should it? But being served broadly mediocre food, with haphazard service in an over-the-top lush setting resulted in such perplexity that it's taken me ages to order my thoughts enough to tell a coherent story. But let's attempt to document the meal as best we can. Shall we start with the good?...
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Published : Monday, 25th June 2012
The Perfect Trough :: Brasserie Zedel
So before I go any further on Brasserie Zedel, it’s important to mention that I went during the soft launch. I appreciate fully what that means (although it's fine to credit a successful soft launch of course). And I understand it really is buyer beware during this period, and a time to iron out difficulties or menu duds on willing guinea pigs (but at this stage, only the service should need practice)...
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Published : Saturday, 23rd June 2012
samphire and salsify :: Brasserie Zedel
Brasserie Zedel is a “grand Parisian brasserie transported to the heart of London” by Chris Corbin and Jeremy King (owners of the Wolseley and Delaunay). Being big fans of both, my gentleman companion and I were excited to be attending the first ever dinner service during their soft launch. Situated just off Piccadilly Circus and...
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Essential Details for Brasserie Zédel

Address: Sherwood Street, Quadrant 3, London W1F 7BR
Telephone: 020 7734 4888
Email: reservations@brasseriezedel.com
Website: Visit Brasserie Zédel
Opening Hours: Mon-Sun 12N-12M (Sun -11pm)

Cuisine: French
Area: Soho
Price: £36.00
Wine: £16.00
Champagne: £45.00
Lunch: £8.75/£11.25 (2/3 courses)