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31 July 2014
(menu)

Brasserie Zédelone star

Sherwood Street, Quadrant 3, London W1F 7BR

£35.00 French Soho

Overall Diner Rating

 

Based on 21 ratings. Rate it!

  • Wine: £16.95
  • Champagne: £47.50
  • Lunch: £8.75/£11.25 (2/3 courses)
  • Opening Hours: Mon-Sun 11.30am-12M

Square Meal Review of Brasserie Zédel ?

Chris Corbin and Jeremy King’s jam-packed time-warp tribute to the opulent Parisian brasserie is almost universally adored – not least for its dependable food, surprisingly low prices, long opening hours and all-round fun factor. The stunningly appointed basement dining room is vast enough to accommodate a polyglot crowd of Savile Row suits, curious tourists, scruffy students, footsore shoppers and theatre-goers with its pink walls, pillars, chandeliers and lofty ceilings, while the equally vast, ‘something for everyone’ menu is ‘astonishing value’. Here you will find well-rendered versions of snails in parsley butter, soupe à l’oignon, steak haché and rich choucroute – plus spinach tart, spicy merguez sausages, confit duck, ‘glorious’ floating islands and much more besides. Service remains sharp and courteous (despite the restaurant’s brisk turnover), while appealing wines by the glass and pichet add to the overall affordability.

Click here to read our diners’ reviews, or write your own
 
  1. Brasserie Zédel

    Sherwood Street, Quadrant 3, London W1F 7BR
    Overall rating:
     
    SEW

    Stunning room excellent experience

        (3)

     
    • Food & Drink: 10
    • Service: 10
    • Atmosphere: 10
    • Value: 10

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  2. Brasserie Zédel

    Sherwood Street, Quadrant 3, London W1F 7BR
    Overall rating:
     
    Sally R.

    Great wine list, great venue, shame about the food.

        (1)

     
    • Food & Drink: 5
    • Service: 8
    • Atmosphere: 8
    • Value: 5

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  3. Brasserie Zédel

    Sherwood Street, Quadrant 3, London W1F 7BR
    Overall rating:
     
    Derek H.

    Better than expected

        (8)

     
    • Food & Drink: 7
    • Service: 10
    • Atmosphere: 10
    • Value: 8

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  4. Brasserie Zédel

    Sherwood Street, Quadrant 3, London W1F 7BR
    Overall rating:
     
    Susanf P.

    Zedel another cash-cow for Wolseley Group

        (1)

     
    • Food & Drink: 6
    • Service: 8
    • Atmosphere: 8
    • Value: 6

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  5. Brasserie Zédel

    Sherwood Street, Quadrant 3, London W1F 7BR
    Overall rating:
     
    Lesley T.

    Birthday dinner with friends

        (2)

     
    • Food & Drink: 9
    • Service: 6
    • Atmosphere: 8
    • Value: 10

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  6. Brasserie Zédel

    Sherwood Street, Quadrant 3, London W1F 7BR
    Overall rating:
     
    Amitav B.

    An enjoyable experience overall

        (1)

     
    • Food & Drink: 6
    • Service: 10
    • Atmosphere: 8
    • Value: 8

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  7. Brasserie Zédel

    Sherwood Street, Quadrant 3, London W1F 7BR
    Overall rating:
     
    Michelle R.

    Consistently good!

        (4)

     
    • Food & Drink: 10
    • Service: 10
    • Atmosphere: 8
    • Value: 10

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  8. Brasserie Zédel

    Sherwood Street, Quadrant 3, London W1F 7BR
    Overall rating:
     
    Lesley T.

    A perfect quick lunch

        (2)

     
    • Food & Drink: 10
    • Service: 10
    • Atmosphere: 8
    • Value: 10

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  9. Brasserie Zédel

    Sherwood Street, Quadrant 3, London W1F 7BR
    Overall rating:
     
    Maggie P.

    Zedel drama

        (8)

     
    • Food & Drink: 6
    • Service: 6
    • Atmosphere: 8
    • Value: 6

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  10. Brasserie Zédel

    Sherwood Street, Quadrant 3, London W1F 7BR
    Overall rating:
     
    Gourmand Gunno

    Bold statement - pity about the execution

      Gold Reviewer  (100)

     
    • Food & Drink: 6
    • Service: 4
    • Atmosphere: 7
    • Value: 9

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  1. Under the interminable throngs of West End slow-walkers and shops hawking tourist tat, beneath the beguiling facade of the ground-level ZL coffee bar on Sherwood Street, you can find a capacious slice of 1940’s Paris that I don’t think everyone knows about. Hands up, I didn’t. Brasserie Zédel is a grand dining room and just one part of the sprawling subterranean entertainment offering that occupies this space; it was previously the basement of the former Regent Palace Hotel built in 1915 as the largest in Europe. Behind the venture is Chris Corbin and Jeremy King, famed for their work on the baroque beauties that are The Wolseley and The Delaunay. ..
    More from The Cutlery Chronicles »

  2. Published : Tuesday, 3rd June 2014

    London Grump :: Brasserie Zedel, London W1

    A glitzy French brasserie in the heart of Piccadilly, Brasserie Zedel serves up pretty good food at terrifying low prices. On Saturday the Regent Tweet bloggers and I headed to this marvellous marble restaurant to try their three course fixed priced menu, which costs £11.75. Did you hear that? ELEVEN POUNDS. Of course for ELEVEN POUNDS you don’t get the most elaborate of dishes, but you do get consistently good food that’s full of flavour, and you get it served pretty damn quickly too. The Prix Fixe menu currently includes...
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  3. Brasserie Zedel is bustling with diners on a Thursday lunch-time and I am initially a touch overwhelmed by the clatter and ostentatious French decor. Tourists, business people, the odd celebrity (I spot Miriam Margoyles), tourists, families and everything but the kitchen sink is eating here, but it’s easy to see why. The food is distinctly French, cheap as chips and really rather middling. It’s not earth-shatteringly innovative, it’s not supposed to be. My fish is cooked well, my egg mayonnaise is a pretty plate and desserts are delectable. It’s clearly heaving with people for a reason. Is it ostensibly French? Perhaps, it’s a tourist hot-spot and I feel like I’ve entered a scene in Moulin Rouge, but at £2.25 for a starter that’s better than many I’ve consumed in more expensive restaurants, I’m not complaining. Critics seem to love this art deco dining hot spot, with The Guardian’s Jay Rayner calling it lover letter to the classic Parisian brasserie. It’s certainly glamorous in one sense, inhabiting a space formerly occupied by a columned ballroom. A lavish chandelier, deep red hues, marble cladding and velvet banquettes characterise the haunt...
    More from London Dining Reviews »

  4. Published : Tuesday, 19th November 2013

    Samphire and Salsify :: Brasserie Zedel

    I first visited Corbin and King’s Brasserie Zedel during their soft launch and fell in love with the place. It has since become my favourite restaurant in London; its Piccadilly location, the lavish surroundings and affordable prices make it the perfect place for a bite to eat. My visit on this occasion was with my lady friend for dinner and a spot of cabaret in the Crazy Coqs (their cabaret venue in the same building)...
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  5. Published : Sunday, 29th September 2013

    Wrap Your Lips Around This :: Brasserie Zedel

    It’s not exactly cheap once you order 3 courses and drinks, but Brasserie Zedel offers decent value for money in London’s West End, and a feel of something different – the likes of which the formula driven Café Rouge, Pizza Express and Bills can only hope for. Located less than a minute from Piccadilly Circus, this basement restaurant is deceptively bathed in light. Vast and sprawling, there is a giddy, over-the-top theatricality involved in the red velvet seating, brass rails, and gold leaf embellished marble columns – we are not in Kansas anymore Toto. The menu, written on a rather cumbersome sheet of A3, contains dishes about as subtle as the décor including egg mayo, lobster cocktail, quiche lorraine, frogs legs and snails...
    More from Wrap Your Lips Around This »

  6. Published : Friday, 27th September 2013

    Brunch etc. :: Pre-theatre meal at Brasserie Zedel

    A few weeks ago my friend and I enjoyed a sophisticated pre-theatre dinner at Brasserie Zedel in Soho. The first appearances of this popular French restaurant are deceptive - entering at street level you find yourself in what seems to be little more than a laid-back bistro. Head downstairs, however, and you will discover a glamourous ball room, decked out in fabulous art deco style (complete with marble pillars and over the top gold detailing). The menu features a good selection of classic French dishes, with everything from frogs legs to beef Bourguignon, and is very reasonably priced given the lavish surroundings and central location (you can get a main course for under £10, or 3 courses for £11.75 on the prix fixe menu)...
    More from Brunch etc. »

  7. Published : Friday, 23rd August 2013

    foodit. - Blog :: REVIEW: Brasserie Zedel

    I have a small postcard of Renoir's 'Le déjeuner des canotiers' in my room. It's not the real thing, but it's an authentic symbol of something very French, a sense of indulgence that can be had by any and all: the luxury improved by the absence of frippery. This is the case at Zédel: an Art Deco brasserie with the required excellent, simple and affordable food, efficient service and the soundtrack of cutlery and atmosphere that should be a given in a true brasserie. Oh, and there's a cabaret and bar just opposite. A good restaurant is one that does not make you feel conscious about dining alone. Walking in without novel or newspaper on my first visit, I was led to a table and drinks orders taken quickly. Dropping by to book a table for two in the afternoon 6 weeks later, we were told that there was nothing available until half eight, although we were welcome to come in earlier and see if a table was available. Seeing as spending time in one of the world's great cities is no hardship, it was an easy choice to amble around Golden Square and explore some of the quieter bits of the Smoke. An hour and a half before the original booking time, there was no issue being led to a table. Bread and a carafe of water are supplied quickly by faultless staff who know the menu inside out and can recommend suitable wines that, as in France, can be ordered by the pichet...
    More from foodit. - Blog »

  8. Brasserie Zédel. I’d formed an opinion about it before I went. I’d assumed I wouldn’t like it. Too big, too noisy, too everything. Listen carefully for I will say this only once: I was wrong. You can imagine my initial reaction, when an email from a Jeremy King appeared in my inbox...
    More from Saying it straight »

  9. You’d never even know it was there… the expansive, high-ceilinged restaurant, bar and cabaret, hidden underground behind an unassuming façade on Sherwood Street. This was the location I chose for this month’s team meeting, and as on previous occasions, it was a huge success.
    More from The Swindian »

  10. Published : Wednesday, 22nd May 2013

    Frenchy love food :: BRASSERIE ZEDEL - French spirit

    I finally went to Brasserie Zedel for lunch near Piccadilly circus, as I heard so much about it in the last few months. I felt the French spirit as soon as I went inside. There is a small café at the entrance, then a corridor and stairs with vintage French prints on the wall...
    More from Frenchy love food »

  11. Published : Sunday, 3rd March 2013

    A Table For Two :: Brasserie Zédel

    Brasserie Zédel can only be described as unadulterated opulence for the gastrically concerned masses. Beneath the jostling streets of Piccadilly and behind an almost modest street side facade lies a labyrinth of splendour. Down the stairs and into the foyer you’ll be greeted with hand-painted murals, chandeliers and rich velvets. Such grandiose (one could imagine) is reminiscent of Titanic’s grand hall with only the clientele bringing us back to modern times...
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  12. Brasserie Zédel appears to be London’s favourite cheap eat of the moment. A touch of luxury at silly prices (as in silly cheap) by restauranteurs Chris Corbin and Jeremy King of The Wolseley and The Delaunay. We were intrigued by this promise of a high-end restaurant at low-cost prices, ones I’ve not seen since the budget priced, but lovely Le Mercury in Angel and Pierre Victoire of Soho...
    More from We Love Food, It »

  13. Published : Tuesday, 5th February 2013

    Sybaricious :: Brasserie Zedel

    Brasserie Zédel is a very welcome newcomer to the Piccadilly Circus area. Brought to London by the Corbin/King team behind the much pricier but quite lovely Wolseley and Delaunay, I knew to expect good quality grub set in European Belle Epoque style surroundings.Walking in past the 'authentic'  "Ouvert" sign (but not so authentic that the opening days are in French- us Londoners and tourists alike cannot be trusted to know that lundi means Monday) I was greeted by what seemed to be a pretty small café with suitably art nouveau posters on the walls and newspapers hung on reading sticks. Nice, but not what I expected. Catching the lift downstairs past the old fashioned cloakroom and heavily mosaic decorated floor I was really rather shocked when I walked through the curtains into the main restaurant to be greeted by hustle and bustle and a wall of noise. It is huge, HUGE I tell you. The general first impression is rather an assault on the senses. In a good way though. Waiters fly by, trays held aloft, sporting black waistcoats and long white aprons. You have the option of taking a pre or post prandial drink at the highly mirrored and polished brass bar or taking a banquette and digging straight into the menu.  Taking all this in, the cynic in me did wonder whether this was just a highly skilled pastiche on what the creators would like us to think that a nostalgic French bistro should be like. It felt almost a bit too polished to rival the big old Parisian bistros- waiters with pencil behind the ear ready to write your bill on the paper tablecloth- but not chic enough to be another Wolseley. But it turned out that I was being just too cynical - bad habit of mine.  Sat next to us were an ex-pat French couple who told us that they come to Brasserie Zédel every weekend because it is the only restaurant in London they have found that really reminds them of home in Paris. They originate from the Grands Boulevards/ 2eme area of Paris where Chartier has been renowned for the last couple of centuries.   Chartier has been getting a bad rap recently on t'internet and Twitter mainly due to how touristy it has become in recent years and the generally caustic & insouciant nature of the waiting staff but it will always hold fond memories for me. Aged 18 and on a school trip to Paris consisting of 15 girls (pity the one poor male teacher) in the middle of the Algerian freedom fighters bombing campaign of the mid 1990's, and Chartier was the first proper French bistro I had eaten at. In those days it was possible to get a 3 course bavette steak dinner with a small pichet of wine for less than a tenner and although prices have increased a little over the years (eeh gads, I'm getting old...) it is still at the cheaper end of the spectrum at around 11 Euros for a steak.Granted, Zédel is of the slightly more chic restaurant model and the service much less surly than that of the vieux serveurs of Chartier, however the principle is the same: good value traditional french cooking in a bustling, turn of the century, canteen style atmosphere. Brasserie Zédel was clearly a very nostalgic journey for me above and beyond the Chartier link as I ordered a red Pineau des Charentes as my aperitif. Many childhood holidays were spent on the Cote Atlantique and throughout the Vendée where Pineau des Charentes is both plentiful and delicious, served chilled before a barbecue following a day playing in the surf.  Usually a combination of Cab Sauv, Cab Franc and Merlot, it is fortified using eau de vie and aged for over a year. That said it is comparatively light and fruity but with port-like sweetness, at £3.50 a glass it is worth a try.The menu is familiar territory, you know what you are getting with a cassoulet, ham hock terrine or a bourgignon so no one is reinventing the wheel here, it does what it says on the tin. For that reason alone I can foresee that Zedel will become a very welcome shopping or pre-theatre pitstop. I ordered a boeuf bourgignon which at £9.50 was not a massive portion but still very good value.  Meat was suitably slow cooked and fall-aparty (yes that is a word). Silky, slick  baby onions gave a burst of caramelised sweetness as they melted into the mouth. The mash is also excellent. Smooth with no lumps in sight and fluffy as a cloud. Mashed potato is always a strong indicator for me as to the quality of a restaurant. If you put “crushed potatoes” on your menu then I am going to assume that your chef was just too lazy to peel or rice the potatoes. No such lackadaisical preparation here!The onglet grille with confit d’echalotte is a bargain at £12.00. I have to admit to not having ordered it purely out of suspicion as to how good a twelve quid steak could be but regretted the decision when I saw H’s pre sliced beautiful red meat (and the chips weren’t bad either).The wine list is interesting in that it is, of course, unashamedly French but also quite limited in its content. I’m a massive Gigondas fan, considering it a still underrated Rhone neighbour to the more ubiquitous Chateauneuf-du-Pape but at £46 a bottle for a wine just listed as “Gigondas” with no producer information that seems a little steep. I’ve had decent Gigondas in Michelin star establishments for less. Don’t get me wrong, if it’s a terribly good example of a Gigondas warranting the price tag then tell me about it to justify the price and I will gladly order it. This lack of chateau/ producer labelling extends to all the wines other than their “Reserve du Patron” section. I don’t this so much for a £24 Picpoul de Pinet or Corbieres but once you pass the £30/35 a bottle mark and I’d like to know a little more about what my hard earned cash is being spent on. This pricing and listing strategy does mean that some of the “Reserve” wines do come out looking comparatively bargainous, £78 for a 2007 Langoa-Barton – ok its not the best year going- but at least you have a good idea of what you’re getting.I didn’t mean to have dessert but then my Gallic neighbours ordered the profiteroles……. Perfect little choux puffs and a jug of warm chocolate sauce poured over the top, glistening and dripping onto the plate below. It was all I could not to reach across and wipe a chocolate smear from their plate but that sort of thing tends you get you kicked out of restaurants so I restrained and ordered my own. As you can see from the rather yellowy picture on the right, I didn’t manage to restrain from dragging my finger across my own plate. The only real disappointment of the meal was the crème brulee. Large in portion size but far too sweet and cloying with a slightly perfumed aroma to it. It also had a rather gloopy consistency rather than a firm cream/custard texture. If I was being uncharitable I might guess that it had come from a packet mix but I’m sure they wouldn’t do that to us, would they? At £4.50 a dessert when the London average seems to be around £8, I guess there may be an element of “you get what you pay for” but I wouldn’t be ordering it again.I also just adore the idea of the adjoining evening cabaret venue, suggestively named the "Crazy Coqs", the gorgeous art nouveau decor is just crying out for Marlene Dietrich or Edith Piaf to pop up and break into song. In summary, its not going to blow your mind or your taste buds but its utterly reliable and excellent classic French brasserie sustenance. To top it all off they take reservations, an anomaly amongst the West End openers of 2012. On a cold winter's day or night a warm, bustling subterranean cavern serving lovely little dishes of comfort food is utterly inviting, that said, I'm not sure I see myself visiting on a balmy summer's evening. Nonetheless I expect that as those shiny, new decorations age Zédel will settle down to become a London institution for many years to come. Brasserie Zedel20 Sherwood St, London W1F 7ED020 7734 4888
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  14. Published : Saturday, 12th January 2013

    Fd Over LDN :: Brasserie Zédel

    In a side street just off the hustle and bustle of central tourist haven Picadilly, the Uk's equivalent of Times Square lit up at night with advertising hoardings, lies a subterranean space unlike any you are likely to find in London. The place is grandeur of the highest level, bordering towards the obscene. The amount of marble and lighting is on an epic scale. The dining room, with over 250 seats is more the size of a small field, and is packed out, even the grand piano looks diminutive at the side of the room. Despite it's size it's not that easy to get a walk-in, booking is recommended. For those of you unappreciative of the latest 'no reservation' trend, this is what you've been looking for. The cuisine is classical French, and while not in vogue, this place should be around for much longer than most, unless the upkeep of all the marble and brass puts them into liquidation...
    More from Fd Over LDN »

  15. The new Michelin guide came out last week and Brasserie Zedel, who opened their doors only a few months ago, were one of the winners of a new Bib Gourmand accreditation (I.e., very good price / quality). We decided to try it out. The creative team behind Brasserie Zedel also created The Wolseley and The Delaunay. While the Wolseley focusses on English cuisine and The Delaunay Central European cuisine, Brasserie Zedel is a strictly French affair...
    More from FoodiesOnTheProwl FoodiesOnTheProwl »

  16. Where do food bloggers go for lunch? Well, you know, we’ve been known to turn up in the most unexpected places. But as it happens, Brasserie Zedel was recommended to me by another blogger and good friend of mine, The Hedonist – so when I arranged to meet Karen Burns Booth of Lavender and Lovage for lunch it seemed like a good place to try. Especially as she spends a good part of her time living in France. Literally just off Picadilly Circus, you reach the Brasserie by walking through the tiny cafe down some steps. And you might just be stepping into La Coupole. Grand in the traditional French Brasserie style I wondered how the food would live up to the surroundings! It’s the brainchild of Chris Corbin and Jeremy King who also run The Wolseley and The Delaunay, both charming, successful and while not overpriced, not somewhere to go every day unless you have unlimited funds!...
    More from London Unattached - London Restaurants, London Lifestyle, London Events »

  17. Published : Wednesday, 29th August 2012

    the grumbling gourmet :: Zedel abides...

    When I was a young West Ender, a posh night out ended up in the familiar confines of Joe Allen. Slightly dirtier ones usually found you gurning round a four top in Balans or playing pinball up the rickety staircase of Bar Italia. You'd gone very wrong if you wound up in Shuttleworths... I was a little young for the Atlantic, that louche, debauched bacchanal under the old Regent Palace Hotel. It's to that space that we head tonight, now home to the newly launched Brasserie Zedel.It's not an expensive joint. And that's an understatement. Three courses for three people, coffee, wine and service clocked in at £90, phenomenal value given the quality...
    More from the grumbling gourmet »

  18. Published : Tuesday, 28th August 2012

    The Hedonist :: Reviews-Brasserie Zedel

    Restaurateurs Chris Corbin and Jeremy King are not natural revolutionaries. Their other outposts, The Wolseley and The Delaunay, are grand, conservative and exclusive. However with Brasserie Zedel they have come up with an offer that combines retro glamour with a much more democratic vision. Situated on the site of the old Regent Palace Hotel and in the space occupied by the long departed Atlantic, Brasserie Zedel is a loving distillation of all that is fine about the Parisian grandes brasseries, think La Coupole meets Bofinger, combined with an additional cafe, jazz bar and cocktail bar...
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  19. I'm generally a pretty cluey person. Well, I'm prone to episodes of imitating Dr Stupid now and then (for you Ren & Stimpy fans out there), but generally, I'm fairly switched on. What worries me is that I'm still puzzled by Brasserie Zedel. Eating food shouldn't be confusing, should it? But being served broadly mediocre food, with haphazard service in an over-the-top lush setting resulted in such perplexity that it's taken me ages to order my thoughts enough to tell a coherent story. But let's attempt to document the meal as best we can. Shall we start with the good?...
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  20. Published : Saturday, 23rd June 2012

    samphire and salsify :: Brasserie Zedel

    Brasserie Zedel is a “grand Parisian brasserie transported to the heart of London” by Chris Corbin and Jeremy King (owners of the Wolseley and Delaunay). Being big fans of both, my gentleman companion and I were excited to be attending the first ever dinner service during their soft launch. Situated just off Piccadilly Circus and...
    More from samphire and salsify »

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The Crazy Coqs70
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